Conference Schedule

Please stay tuned as we finalize our schedule

Customize Your Conference Adventure

Four Pre-Cons, 37 content sessions, seven specialized knowledge tracks, a full Exhibit Day, three keynotes, and one bash of a closing party—yep, it's all on the schedule, along with so much more.

#XYPNLIVE 2021 is primed to deliver the knowledge, inspiration, and networking opportunities you’ve been looking for. With such a jam-packed schedule, we made it easy to navigate all of the events and customize your conference experience—use the filter option to explore events by date, firm phase, CE credits, in-person or virtual, and by each of the seven content tracks. Go ahead, see all that's in store, and plan your adventure.

Pro tip: Click on headshots to learn more about each expert.

#XYPNLIVE2021_Schedule_3

Schedule

Filter Sessions

NOV 7

Seven Stages of Money Maturity Workshop - Day 1

Nov 7 | 8:00AM - 5:00PM MT

Presented by Louis Vollebregt and Scott Frank

Virtual
Pre-Con
#XYPNLIVE_SchedulePage_LouisVollebregt #XYPNLIVE2021_ContentSession_ScottFrank

This workshop trains advisers to improve their listening, relationship, and inspirational skills. It teaches a psychology of money that models integrity and delivers freedom. It makes clear what a life plan is versus just a financial plan. This workshop includes nearly a dozen experiential exercises, written exercises you can use with clients, and an introduction to the 5-stage EVOKE® client interview process.

Louis Vollebregt

A Kinder Institute Master Trainer, Louis Vollebregt studied sociology, anthropology and psychology with the University of Groningen but eventually shifted to a career in financial services instead. He has several decades experience in various management and sales positions with Equity & Law/AXA in the Netherlands and developed leading financial planning programs for financial advisers. In 2004 he founded his own business, Means in Progress, and remains an active executive management coach and trainer focused on business and personal effectiveness; his clients include several large companies in the financial industry. For the past fifteen years he has incorporated Life Planning into his practice and has been an international trainer and mentor with Kinder Institute of Life Planning, working with financial advisers from around the world. Louis is also a personal Life Planner for entrepreneurs and acts as a mediator of complex business dissolutions.

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Scott Frank

Scott Frank is the founder of Stone Steps Financial, a financial planning and investment management firm located in Encinitas, CA that helps families and professionals align their money with life.

He is passionate about pursuing a life-long learning model in order to best serve his clients and holds the Chartered Financial Analyst (CFA), Certified Financial Planner‚ (CFP), and Registered Life Planner (RLP) designations.

When he's not helping clients pursue their financial goals, you'll find Scott co-hosting, Real Personal Finance, where he and another financial advisor break down listener‚ personal finance questions into easily digestible answers, training advisors the EVOKE process at the Kinder Institute of Life Planning, surfing, or hanging out in Cardiff, where he lives with his wife and two boys.

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NOV 8 

Seven Stages of Money Maturity Workshop - Day 2

Nov 8 | 8:00AM - 5:00PM MT

Presented by Louis Vollebregt and Scott Frank

Virtual
Pre-Con
#XYPNLIVE_SchedulePage_LouisVollebregt #XYPNLIVE2021_ContentSession_ScottFrank

This workshop trains advisers to improve their listening, relationship, and inspirational skills. It teaches a psychology of money that models integrity and delivers freedom. It makes clear what a life plan is versus just a financial plan. This workshop includes nearly a dozen experiential exercises, written exercises you can use with clients, and an introduction to the 5-stage EVOKE® client interview process.

Louis Vollebregt

A Kinder Institute Master Trainer, Louis Vollebregt studied sociology, anthropology and psychology with the University of Groningen but eventually shifted to a career in financial services instead. He has several decades experience in various management and sales positions with Equity & Law/AXA in the Netherlands and developed leading financial planning programs for financial advisers. In 2004 he founded his own business, Means in Progress, and remains an active executive management coach and trainer focused on business and personal effectiveness; his clients include several large companies in the financial industry. For the past fifteen years he has incorporated Life Planning into his practice and has been an international trainer and mentor with Kinder Institute of Life Planning, working with financial advisers from around the world. Louis is also a personal Life Planner for entrepreneurs and acts as a mediator of complex business dissolutions.

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Scott Frank

Scott Frank is the founder of Stone Steps Financial, a financial planning and investment management firm located in Encinitas, CA that helps families and professionals align their money with life.

He is passionate about pursuing a life-long learning model in order to best serve his clients and holds the Chartered Financial Analyst (CFA), Certified Financial Planner‚ (CFP), and Registered Life Planner (RLP) designations.

When he's not helping clients pursue their financial goals, you'll find Scott co-hosting, Real Personal Finance, where he and another financial advisor break down listener‚ personal finance questions into easily digestible answers, training advisors the EVOKE process at the Kinder Institute of Life Planning, surfing, or hanging out in Cardiff, where he lives with his wife and two boys.

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College Funding and Student Loan Workshop

Nov 8 | 9:00AM - 5:00PM MT

Presented by Heather Jarvis and Joe Messinger

In-Person
Pre-Con
#XYPNLIVE_SchedulePage_HeatherJarvis #XYPNLIVE_SchedulePage_JoeMessinger

If you’re serving Gen X or Gen Y clients, college planning is key. The sticker price for a college education is now between $100,000-$320,000 per student – if you graduate in four years.

So, what are we as financial planners doing to help our clients? Gen X and Gen Y families need help reducing the cost of college and navigating loan repayment, both for their kids and for themselves. Most advisors aren’t prepared to answer their questions and serve them effectively. Are you?

Your ideal clients need you to be informed about financial aid and student loans. They’re looking for answers. We have them. Join the profession’s leading experts on college funding and student loans to learn how you can attract and serve ideal clients by addressing their biggest financial concerns!

This full-day workshop aims to give you the knowledge and tools you need to help clients navigate the college funding investment. Via a full day of in-person training and discussion, Joe and Heather will give you the technical college-planning and loan-repayment skills, as well as practice-management resources and hacks you need, to serve Gen X and Y.

Heather Jarvis

Heather Jarvis graduated from Duke University School of Law cum laude owing $125,000 in student loans and facing 30-years’ worth of $1,200 monthly payments. No one ever told Heather that she couldn’t afford to go to Duke, even though, um, she couldn’t. Her mother was a modestly paid executive assistant and her father a mostly unemployed Shakespearean actor.

Heather didn’t realize she couldn’t afford an expensive education until after she got one.

Duke Law’s generous loan repayment assistance program made it possible for Heather to eschew the money without defaulting on her student loans (Go Devils!). She will always be grateful that Duke enabled her to continue ignoring her own financial security in pursuit of her irresistible urge to stand up for people in trouble.

Widely recognized by school professionals and media representatives as an expert source of information, Heather has trained thousands of students and professionals and is sought after for her sophisticated legal knowledge and accessible teaching style.

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Joe Messinger

Joe Messinger, CFP®, ChFC®, CLU®, is partner and director of college planning at Capstone Wealth Partners, founder of Capstone College Partners, and co-founder of College Aid Pro ™.

Joe is passionate about Captone’s College Pre-Approval™ process. Through his speaking and educational workshops, he guides fellow advisors through a process that allows families to reach better financial outcomes, and eliminate the stress & anxiety they have around paying for college.

This process addresses an acute need of Gen-X families trying to make a $100,000 to $250,000 investment in college for each student. Financial advisors are blown away when they understand the message, and learn how the College Pre-Approval™ system can work for their practice!

As a financial advisor himself, Joe is dedicated to spreading the message of College Pre-Approval™ through speaking engagements, webinars, and presentations.

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EOS Implementation Workshop

Nov 8 | 9:00AM - 4:00PM MT

Presented by Jerry Kauffman and Arlene Moss

In-Person
Pre-Con
#XYPNLIVE_SchedulePage_JerryKauffman #XYPNLIVE_SchedulePage_ArleneMoss

At XY Planning Network, we built our business using the Entrepreneurial Operating System (EOS). The EOS system gave us a toolkit, quarterly cadence, and common language to run our business.

In this interactive workshop, XYPN’s Certified EOS Implementer, Jerry Kauffman, will provide an overview of the EOS model and the tools you need to apply it to your firm. Arlene Moss, XYPN’s Executive Business Coach, will join Jerry to share her insight from working with and coaching XYPN members who have implemented EOS.

For the solopreneur, sessions will help you build a foundation for growth, and if your firm has multiple teammates, they will include a number of interactive activities to work with your team to begin to apply EOS concepts and tools.

You’ll leave with an understanding of how EOS tools can be directly applied to your firm for immediate benefit and impact, and will learn to look at your business in a whole new way. Join us in Denver this fall and see how the EOS system can help you solve issues, increase accountability, and gain Traction®!

Jerry Kauffman

Jerry Kauffman, Certified EOS Implementer, Jerry is passionate about helping entrepreneurial organizations succeed. In his current role as a Certified EOS® (Entrepreneurial Operating System) Implementer, he works with entrepreneurial leaders and their leadership teams to help them to take the vision for the company and turn it into reality.
Jerry is a native of Montana, graduating from Montana State University in Bozeman in 1986 (BSME with IE Minor). He began his business career with 14 years with 3M Company in several manufacturing locations in engineering and management roles. In 2000, Jerry joined Windings, Inc., a small contract manufacturing company (employee owned) producing custom electrical motors, and wound components for a range of markets, including aerospace, medical, oil gas, and factory automation. He was with the company for 16 years, serving the employee owners for the last 7+ years of his tenure as company President.
Jerry has a heart for small business and helping entrepreneurial organizations and their employees succeed. He is active in his community, serving on several volunteer boards centered around youth, education, and local economic development. He is also on the board of a company that provides housing and services to developmentally disabled individuals.
With 3 children successfully launched, Jerry currently lives in Montana with his wife where they enjoy daily visits from wildlife in the yard and the horses across the street. He serves clients in Montana and around the country as needed.

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Arlene Moss

Arlene has been coaching and nudging fee-only planners since 2004. Arlene helps financial advisors get over being overwhelmed and take on their frustrations so their businesses soar. Arlene works to ensure financial planners are able to help their clients prosper while creating a sustainable business model. Specializing in fee-for-service planners in the independent RIA space allows her to focus her development and coaching on specific issues. Through XYPN group training, public speaking, and XYPN Academy content, planners get the support they need to grow their businesses and overcome the challenges that come their way.

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Beyond the Business Case of Diversity and Inclusion: Developing Intentionally Inclusive and Equitable Financial Advisors

Nov 8 | 12:00 - 4:00PM MT

Presented by Cindu Thomas-George

Virtual
Pre-Con
#XYPNLIVE_SchedulePage_CinduThomasGeorge

This three-hour interactive workshop will examine fundamental concepts and theories that will help lay the foundation necessary to develop inclusive and equitable financial advisors. This professional development experience will equip participants with knowledge and skills that are necessary to cultivate an inclusive financial advising business that fosters a welcoming organizational culture and a sense of belonging for both employees and clients.

Cindu Thomas-George

Cindu Thomas-George is the Founder and Principal Trainer of Shakti Diversity and Equity Training. As a DEI practitioner, she designs and facilitates professional development experiences that promote equity, inclusion, anti-racism, and intercultural competence. Cindu is also an award winning tenured professor of Communication Studies at the College of Lake County. In her sixteen years of working as a diversity educator, she has developed a mastery of creating and facilitating impactful learning experiences that equip employees with the knowledge and skills necessary to be advocates of diversity and agents of change who are empowered to work towards cultivating an inclusive and equitable organizational culture.

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Registration

Nov 8 | 4:00 - 8:00PM MT

In-Person
General

Come see Team XYPN at the Plaza Registration Office to grab your name badge and swag to officially kick off #XYPNLIVE!

Virtual Orientation

Nov 8 | 4:30 - 5:00PM MT

Virtual
General

Join Team XYPN for a quick run-down of our virtual event platform, InEvent, so you can make the most out of #XYPNLIVE!

Virtual Welcome Reception

Nov 8 | 5:00 - 6:00PM MT

Virtual
Community

Come kick off your conference at the Welcome Reception! Connect with old friends and be ready to make new connections.

First-Timer Reception

Nov 8 | 5:30 - 6:00PM MT

In-Person
Community

There’s endless networking potential to be tapped at #XYPNLIVE and we want you to be able to dive right in. We’ve organized a First-Timer Reception to get you comfortable, up to speed, and connected to other first-timers so you immediately have a group of your own.

Welcome Reception

Nov 8 | 6:00 - 8:00PM MT

In-Person
Community

Come kick off your conference at the Welcome Reception sponsored by Ladder for Advisors! Connect with old friends and be ready to make new connections.

Ladder Life - png

 

NOV 9

Breakfast

Nov 9 | 7:00 - 8:15AM MT

In-Person
General
Community

We know you're hungry to learn, but don't head to the sessions hungry for breakfast. Breakfasts are ideal for connecting with fellow attendees, comparing schedules, and getting excited for your day.

Registration

Nov 9 | 7:30AM - 7:00PM MT

In-Person
General

Come see Team XYPN at the Plaza Registration Office to grab your name badge and swag to officially kick off #XYPNLIVE!

Coffee Chats with Exhibitors

Nov 9 | 8:00 - 9:00AM MT

Virtual
General

Grab your breakfast and join our exhibitors virtually. Check out their exhibitor booths and schedule 1:1 video chats for later in the day.

Childcare

Nov 9 | 8:15AM - 5:30PM MT

In-Person
General

#XYPNLIVE is proud to be family-friendly! In case your little business partners aren't ready to attend sessions, we're offering free, fully-licensed childcare for up to 20 future fee-for-service advisors. Registered attendees will receive an email with details and a link to reserve space.

Opening Remarks

Nov 9 | 9:00 - 10:00AM MT

Presented by Alan Moore and Michael Kitces

In-Person
Virtual
General
#XYPNLIVE_SchedulePage_AlanMoore #XYPNLIVE_SchedulePage_MichaelKitces

Alan and Michael are back to personally welcome you to this year’s #XYPNLIVE. Catch up on highlights from the last year in the Network and hear what’s coming up at XYPN. (Hint: things move fast here and there is never a dull moment.)

Alan Moore

Alan Moore, MS, CFP® is the co-founder of the XY Planning Network and president of Serenity Financial Consulting, a fee-only RIA and location independent financial planning firm. He is passionate about helping financial planners start and grow their own fee-only firms to serve Gen X & Gen Y clients largely ignored by traditional firms.

Alan has been recognized by Investment News as a top “40 Under 40″ in financial planning, and by Wealth Management as one of a “The 10 to Watch in 2015.″ He frequently speaks on topics related to technology, marketing, and business coaching, and has been quoted in publications including The Wall Street Journal, Forbes and The New York Times.

He currently lives in Bozeman, MT so that he can hit the slopes on powder days.

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Michael Kitces

Michael Kitces is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and XY Bean Counters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View through his website Kitces.com, dedicated to advancing knowledge in financial planning. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

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Coaches' Corner

Nov 9 | 10:30AM - 5:30PM MT

In-Person
Virtual
General

Private, one on one coaching is back! Get answers to your specific questions and leave armed with answers, knowledge, and a plan to break down barriers for your firm.

(Reservation required: attendees will be emailed based on their registration zone to reserve a meeting time.)

The SEC’s New Marketing Rule: Key Takeaways for Advisors

Nov 9 | 10:15 - 11:15AM MT

Presented by Shelby Brown XY Planning Network and Terria Heng XY Planning Network

In-Person
Scaling
Compliance & Operations
#XYPNLIVE2021_ContentSession_ShelbyBrown #XYPNLIVE2021_ContentSession_TerriaHeng

In this session, Compliance Consultants Shelby Brown and Terria Heng will discuss the compliance concerns around client testimonials, referrals, and what firms can expect from the new SEC Marketing Rule. Get an overview of the old/current rules and the new changes in regulation that may impact how you interact with clients through your social media and web presence. We will touch on questions firms should be preparing to ask when updating their policies and procedures, how to navigate this grey area between old and new rules, and answer any questions attendees have.

Shelby Brown

Shelby Brown joined XY Planning Network as a Compliance Consultant in May 2019. Prior to joining XYPN Shelby gained extensive experience filing initial registration applications for State- and SEC-Registered investment advisors of all sizes as well as assisting in the design and development of a compliance program that can be immediately implemented.
Shelby’s Investment Advisor Certified Compliance Professional (IACCP) designation, earned in 2016 through National Regulatory Services (NRS), certifies that she is equipped with the knowledge and tools necessary to implement and manage a successful compliance program at any investment advisory firm.
Growing up in Lake Tahoe, Nevada has instilled a love of the outdoors in Shelby. You can find her on the golf course, at the beach, or in a campsite in the summer and snowshoeing, crafting, or soaking up a good book by the fire in the winter. Home is where the heart is, but Shelby and her husband also love to travel and take photographs to display around their home. They are always planning their next adventure!

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Terria Heng

Terria Heng has spent her career in financial regulatory compliance. She started out as a compliance consultant at a boutique compliance firm located in Beverly Hills, CA, where she assisted breakaway brokers in transitioning from wirehouses to the independent RIA space. Prior to joining XYPN, Terria was a financial examiner at the Texas State Securities Board for 6 years. Terria has extensive knowledge in state compliance examinations, including effectively communicating with regulators, responding to regulatory inquiries, and best practices in practice management. Currently living in Portland, Oregon, Terria enjoys hiking the Columbia Gorge with her dog Kuba or going on long road trips with her partner in their Sprinter van.

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Breaking the AUM Addiction & Moving to a Comprehensive Fee-For-Service Model

Nov 9 | 10:15 - 11:15AM MT

Presented by Kathleen Boyd XY Planning Network

In-Person
Virtual
Implementing
Financial Planning & Process
#XYPNLIVE2021_ContentSession_KathleenBoyd

For advisors targeting a younger and more diverse type of clientele, an AUM (Assets Under Management) fee model is unlikely to be a feasible fee structure, especially if those clients have minimal assets to begin with. While AUM has been a conducive fee model for servicing Baby Boomers with substantial assets, establishing a fee-for-service model has become a proven alternative to help firms cast a wider net of prospects who are looking for professional advice and guidance. In this session, attendees will learn about the various fee-for-service options, how to select the right fee model(s) for your clientele, and strategies to profitably price your financial planning services.

Kathleen Boyd

Kathleen Boyd is XYPN’s resident Financial Planning & Process Coach. She holds the CERTIFIED FINANCIAL PLANNER™ designation and possesses almost 10 years of experience working for a variety of financial services firms. Kathleen is an Investment News ‘40 Under 40’ recipient, and FA Magazine named her a ‘Top 10 Advisor to Watch.’ Outside of XYPN, Kathleen has written financial planning pieces for Michael Kitces’ Nerds Eye View blog, and currently works as an adjunct professor teaching CFP® coursework at Oklahoma State University

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SRI, ESG, & Impact Investing: How to Build an Authentic Offering

Nov 9 | 10:15 - 11:15AM MT

Presented by Jan Schalkwijk, CFA JPS Global Investments

Virtual
Scaling
1 CE Credit
Investment Management
#XYPNLIVE2021_ContentSession_JanSchalkwijk

The ESG/SRI/Impact space has grown by leaps and bounds, but absolutely has room for you. The US Social Investment Forum references in its 2020 Report on US Sustainable, Responsible, and Impact Investing Trends that SRI assets total $17 trillion, or 33% of US-managed assets. But how much of that money is in strategies that do some light version of ESG screening, have a single exclusion, or merely state that they consider ESG factors? Mainstreaming of SRI goes hand in hand with the reporting of somewhat inflated numbers, even if for the simple fact that it will include a lot of “me too” funds from traditional investment firms that see the marketing opportunity. That is not to minimize the growth of SRI—it is real. However, as advisors we should be encouraged to know that if we offer SRI in a thoughtful and client-centric manner, the field is not as crowded as one might presume. It requires finding ones authentic voice, looking under the hood of the investment strategies rather than just "checking the SRI box," and being willing to navigate the complexities of investing with our clients' values and preferences in mind. The goal of this session is to provide a primer on the field and equip you to embark on your journey of offering this investment approach to your clients in a way that best fits your practice and your clients.

Jan Schalkwijk, CFA

Jan is the founder & Chief Investment Officer of JPS Global Investments, focused on Socially Responsible, ESG, and Impact Investing.

Jan previously served as portfolio manager and partner of Africa Capital Group, where he was the director of impact investing. Prior to JPS and ACG, Jan was vice president of investment platforms at Franklin Templeton.

Jan received an Economics degree from Maastricht University, Bachelor of Science from Menlo College, MBA from Santa Clara University and is a CFA charterholder.

In his spare time, Jan enjoys snowboarding, mountain biking, traveling, and reading. He also taught Impact Investing at the University of Oregon and is inspired by the many students he has encountered that are pursuing a career path with values alignment.

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Leveraging a Virtual Paraplanner Within Your Firm

Nov 9 | 10:15 - 11:15AM MT

Presented by Alex Hopkin Simply Paraplanner and Jen Pritchard Simply Paraplanner

In-Person
Preparing
Implementing
Building
Scaling
Managing & Growing Your Team
#XYPNLIVE2021_ContentSession_AlexHopkin #XYPNLIVE2021_ContentSession_JenPritchard

Join Alex Hopkin, AFC®, CFP® and Jen Pritchard, CFP® from Simply Paraplanner to discuss what a virtual paraplanner is and how to best utilize one in your firm. We will dive into the benefits a paraplanner can bring to your firm, who they are, best practices to work with them virtually, and how to find one that best fits your needs. We will also go over our best tips for the hiring process. From crafting your job description in order to attract top talent, to narrowing down your candidates and finding the best fit. Learn why you should outsource certain tasks to expand your business, not your office.

Alex Hopkin

Alex Hopkin, CFP is the founder of Simply Paraplanner, as well as a military spouse, and mom to three small boys. She knows first-hand the struggles of entering the financial planning industry on your own terms and finding a true work/life balance, that's why she created a space to help others find flexible, remote positions within financial planning. While building Simply Paraplanner, she realized that not only was she helping paraplanners find flexible positions, she was also helping financial planning firms make smarter, more profitable hiring decisions.

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Jen Pritchard

Jen Pritchard, CFP, joined Simply Paraplanner as a Partner in September of 2017. After graduating from the Personal Financial Planning program at Texas Tech University, and earning her CFP designation, Jen quickly learned that she didn't fit the traditional mold of the industry and decided to create her own unique path by working virtually with multiple firms. In addition to her work with Simply Paraplanner, she is now a full-time virtual financial planner for Bannerman Wealth Management, managing over 60 family relationships. She has a passion for helping others live their most authentic lives and is able to do this through her work with Simply Paraplanner and as a financial planner

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Fitting Your Practice Into Your Life (Not the Other Way Around)

Nov 9 | 10:15 - 11:15AM MT

Presented by Inga Timmerman Attainable Wealth

In-Person
Building
The “Softer” Side of Planning
#XYPNLIVE2021_ContentSession_IngaTimmerman

This session will focus on designing and running a practice that fits your lifestyle with the minimal amount of time, specifically focusing on the first five years of business. If you're looking to build a lifestyle practice, make between 100-250k per year, and work 20-30 hours a week max, this session is for you. We'll discuss: 1. The first two years of "survival" and paying bills. 2. The next three years of spending your money where it matters. 3. How to look at your costs and cut everything you do not need in the business while paying for what you need in life (as part of the business). 4. How to schedule your life, practice, and meetings to be able to fit everything practice-related in around 20 hours per week. 5. How my experience hiring someone made me realize I do not necessarily need (or want) outside help. 6. The bottom line: building a relatively successful business with little time and effort and being able to maintain and refine it on an ongoing basis.

Inga Timmerman

Inga is the founder and owner of Attainable Wealth, a lifestyle practice, in which she works with about 30 client-friends. Additionally, she is an associate professor and CFP Program director at California State University Northridge. She lives in Jacksonville, FL with her husband, two little kids and an old cat. Her goal is to work no more than 20 hours per week between her two jobs and to get the business revenue to $200k without increasing her work hours (currently, we are at 30 hours total and 150k).

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Productizing Your Financial Planning Services

Nov 9 | 10:15 - 11:15AM MT

Presented by Kaleb Paddock Ten Talents Financial Planning, LLC

In-Person
Preparing
Sales & Marketing
#XYPNLIVE2021_ContentSession_KalebPaddock

Have you struggled with communicating your value to your ideal client? Do you feel like it's challenging to craft a message on your website that sounds different from every other fee-only financial advisor? Then you need to consider "productizing" your services and building financial planning packages. Learn how standardizing your planning process and using your existing client experiences can help you easily build planning packages that resonate with your ideal client.

Kaleb Paddock

Kaleb is blessed to be the Founder of Ten Talents Financial Planning, LLC where he helps couples retire on their terms, according to their values. He founded his own RIA after running his own math tutoring business, designing 401(k) plans as a Third-Party Administrator (TPA), and serving as a financial advisor at a family office RIA in Silicon Valley.



He lives in beautiful Parker, Colorado with his wife and their four children. When he's not crafting financial plans, you can find Kaleb at Jersey Mike's (#13 is the best!), playing Disc Golf at Westcreek Disc Golf Course, exploring Colorado trails and state parks with his family, coaching youth sports teams, and volunteering with his local church.

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Entry Points to Deepen Client Engagement

Nov 9 | 11:30AM - 12:30PM MT

Presented by Jordan Hutchison

In-Person
Preparing
Implementing
Building
Scaling
1 CE Credit
The “Softer” Side of Planning
#XYPNLIVE2021_ContentSession_JordanHutchison

Academically backed concepts and tools on the application of client psychology in the advisor-client experience. The beginning, middle, and end of client meetings will be discussed on how to apply methods and tools to help clients discover their values, money stories, and gain confidence to make positive change.

Jordan Hutchison

Jordan has a deep understanding of financial advisor's needs, the RIA business cycle, and what advisors need to be successful.

He holds a Master of Science in Family Financial Planning and Counseling from the University of Alabama. He has completed two Executive Education programs with The Wharton School at the University of Pennsylvania. One was the inaugural class on Client Psychology with the CFP Board, and the second was Biases in Decision Making that provide perspectives within individuals and corporate decision making.

Before joining XYPN as the Head of Partnerships, Jordan was the Head of Wealth for a WealthTech company building a product for the Ultra High Net Worth marketplace. He recently worked with a 5+ Billion RIA where they niched out teams to have specific client experience processes around onboarding, sales, and financial planning. He's trained/coached advisors on proprietary client experience tools at two large RIAs. His passion for consistent learning and research has him in the final stages of his doctoral dissertation on the positive psychology and management theory concepts of Flow Theory and Work Engagement on financial planners.

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How To Grow Your Team (From an RIA Who Actually Did It)

Nov 9 | 11:30AM - 12:30PM MT

Presented by Sara Stanich Cultivating Wealth

In-Person
Scaling
Managing & Growing Your Team
#XYPNLIVE2021_ContentSession_SaraStanich

Join Sara Stanich of Cultivating Wealth as she shares the strategies and actions which enabled her to transform her practice from single-shingle to leading a collaborative team.

Sara Stanich

Sara Stanich founded Cultivating Wealth in 2016 after nearly 10 years in the industry. She has extensive experience working with creative professionals, entrepreneurs, and persons in the divorce process.

Financial Planning is a second career for Sara, who also spent over 10 years in marketing roles, during which time she completed her MBA at the Stern School of Business at New York University.

Sara recently relocated from Brooklyn Heights to Montauk, New York and is enjoying the change of pace (and some time at the beach!). When Sara isn’t working, you can find her in gardening, reading, or chasing down her three kids.

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The Art of Giving & Receiving Feedback

Nov 9 | 11:30AM - 12:30PM MT

Presented by Shannon O'Toole Shannon O'Toole Coaching

In-Person
Building
Scaling
The “Softer” Side of Planning
#XYPNLIVE2021_ContentSession_ShannonOToole

We’ve all heard “feedback is a gift,” but then why is it so hard to hear and accept it sometimes? And why is it difficult to share it with others, too? In this 60-minute presentation, Shannon speaks to the brain science behind how our brains anticipate and interrupt feedback and how we can position it to ourselves and others to be received as a gift. This session discusses the pitfalls to avoid and how to ensure feedback has the most impact and establishes a culture of trust. The pesentation of feedback can also be tailored to an advisor audience regarding receiving feedback from their clients.

Shannon O'Toole

As a seasoned executive leader in the wealth management industry, Shannon O'Toole thrives on driving growth for firms through well-designed staffing and succession strategies, as well as programs that nurture the proactive development of their talent.

A graduate from the University of Missouri with a Bachelor of Science degree in Consumer and Family Economics. Shannon's career started in the world of head-hunting during the fast-paced dotcom technology boom. After years focused on recruiting top talent, in 2004 she brought her talents to the financial services industry, where she eventually rose to become the Chief Talent Officer of Buckingham Wealth Partners. There, she oversaw the growth of the firm from 75 to 500 people and scaled the organization from 1 to 40 offices nationwide. During Shannon's tenure, she created engaging career paths, redesigned the performance management process to focus on strengths and continuous feedback, and implemented formal training programs that fueled the development of employees. She also provided HR coaching for 150 small, independent firms. Through that particular experience, she discovered within the wealth management world, there is a void in talent consulting. In 2020, she launched Shannon O'Toole Coaching, her HR consulting firm dedicated to helping firms "Engage their Talent and Activate their Vision."

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Year-End Tax Planning Strategies for Your Firm and Your Clients

Nov 9 | 11:30AM - 12:30PM MT

Presented by Sam Nguyen, CFP(R), EA and Pam Hocevar, EA

Preparing
Implementing
Building
Scaling
1 CE Credit
Practice Management
#XYPNLIVE2021_ContentSession_ SamNguyen #XYPNLIVE2021_SchedulePage_PamHocevar

With the end of the year approaching, there are many tax considerations that may apply to business owners and taxpayers. Learn what tax planning strategies you could put into action to save on taxes this year and in the long run for your firm and for your clients.

Sam Nguyen, CFP(R), EA

Sam Nguyen has over 11 years of experience in tax planning and preparation in the financial planning industry. He is an Enrolled Agent, a CERTIFIED FINANCIAL PLANNER™, and graduated from Virginia Tech’s financial planning program in 2009.
Sam has extensive experience working with financial planners and their clients, and knows that understanding the goals and the comprehensive financial planning picture of a client allows for better tax planning and advising.

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Pam Hocevar, EA

Pam successfully ran her own tax business for 9 years; she has also worked in education and training for small and large organizations. Pam graduated from Michigan State University with a bachelor’s degree in Psychology and an MBA from the University of Sarasota. She is an Enrolled Agent with the IRS, a Registered Paraplanner, and a graduate of the College of Financial Planning. Pam specializes in developing tax plans that fit the client’s individual goals and preparing individual and small business returns.

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Marketing 101: Building Your Financial Planning Firm with Authentic Content Marketing

Nov 9 | 11:30AM - 12:30PM MT

Presented by Anna N'Jie Konte Dare to Dream Financial Planning

Virtual
Implementing
Sales & Marketing
#XYPNLIVE2021_ContentSession_AnnaNJieKonte

This session will focus on firm owners who are struggling to find their unique voice and speak to their niche. They have already gotten over the initial hurdle of establishing their firm, but are struggling to create engaging, thoughtful content that attracts ideal clients. This session will walk you through creating a marketing plan which will attract your ideal client avatar, finding your unique, authentic, authoritative voice, and basic marketing strategies to leverage this voice.

Anna N'Jie Konte

Anna is a passionate believer in the economic empowerment of women and minorities in America. She is the founder of Dare to Dream Financial Planning: a financial advisory firm for paradigm-shifting women of color on a path to build wealth and live abundantly. She is also the host of the First-Gen Realness podcast. Anna has been featured on Business Insider, CNBC, US News and World Report, Think Advisor, Vice, Financial Planning, and many other notable publications. She is a highly sought-after speaker on the topics of the gender investing gap, the racial wealth gap, and investing. Anna is a native New Yorker; lover of everything related to food, the Gambia, Puerto Rican history and literature. When she doesn't have her head buried in a spreadsheet, you can find her working out, re-reading literary classics or hanging with her husband and three daughters.

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Forget the Noise: Three Essentials to Successful Digital Marketing

Nov 9 | 11:30AM - 12:30PM MT

Presented by Carolyn Dalle-Molle XY Planning Network

In-Person
Virtual
Implementing
Sales & Marketing
#XYPNLIVE2021_ContentSession_CarolynDalleMolle

Overwhelmed by digital marketing? When it works, marketing online can be a game-changer for small businesses, but few of us want to spend months trying to figure out what to prioritize or where to start. In this session, XYPN Marketing Coach Carolyn Dalle-Molle unveils the focused list of three essentials needed for effective digital marketing, and a clear task list for creating powerful marketing in less time. Plus, a mini workshop element guarantees you’ll not only walk away with more confidence in a concrete plan, but actual work done, too.

Carolyn Dalle-Molle

Carolyn Dalle-Molle is a professional marketer with more than a decade of front-line experience helping small businesses reach their growth goals. Her approach to marketing is both creative and analytical; helping people achieve a creative flow that’s unique and exciting, while using tracking and metrics to learn what actually works for their business. Based in Boston, she’s honored to work with XY Planning Network from coast to coast. Outside of work, she enjoys volunteering with Seniors, making videos, and traveling with her friends and family.

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Networking Lunch

Nov 9 | 12:30 - 1:45PM MT

In-Person
Community

Grab your study group, local meet-up friends, or new conference buddies and head out to lunch.

Virtual Exhibit Hall

Nov 9 | 12:30 - 1:45PM MT

Virtual
General

Take this time to connect with the best partners and solutions in the industry by scheduling 1:1 video chats with them.

Stop & Shift

Nov 9 | 1:45 - 3:00PM MT

Presented by Karen Allen

In-Person
Virtual
General
#XYPNLIVE2021_SchedulePage_KarenAllen

Karen Allen is a Mindset Expert and TEDx Speaker who is passionate about teaching individuals the tools and resources to feel better, live better, and achieve their goals with a healthy mindset. Karen is the creator of the mental exercise: Stop & Shift. She developed this method to help people jumpstart their mental strength training. It is a simple, yet powerful, technique that explains how to let go of negative thought cycles and move to more productive and positive thinking.

Karen Allen

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Organize Your Business and Create a Feeling of Accomplishment: A Workshop for New Planners

Nov 9 | 3:15 - 4:15PM MT

Presented by Pam Horack Pathfinder Planning LLC

In-Person
Preparing
Compliance & Operations
#XYPNLIVE2021_ContentSession_PamHorack

Feeling overwhelmed with your new business? I've been there! And since there was no XYPN when I began, I had to create resources that I could use to manage my time and organize all the information being thrown at me. Some challenges you may be facing are: How should I structure my files online so I can find stuff later? I’m drowning in information. How do I organize it all? I just got my first client! What do I do now? In this working session, you’ll have time to brainstorm with your colleagues and walk away with tangible ideas to establish structure and make sense of the chaos for your new business. I’ll share tools, tips, and ideas that helped me get started—and still use today.

Pam Horack

Known as Your Financial Mom, Pam Horack, CFP® has been a fixture at XYPN since it’s inception. Along with being a Founding Member, she has attended all of the conferences (even online!) and has been a speaker for most of them. While she was a corporate trainer in her former life, she has also presented for schools, churches, women’s groups and college programs. Her passion is sharing the concept of Your Financial Tower, and she often helps other advisors in addition to serving her clients at Pathfinder Planning LLC over the past ten years.

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More Than A One-Time Plan: A Premium, Ongoing Planning Process

Nov 9 | 3:15 - 4:15PM MT

Presented by Reese Harper Elements

In-Person
Building
1 CE Credit
Financial Planning & Process
#XYPNLIVE2021_ContentSession_ReeseHarper

As a financial advisor, you have the responsibility to deliver high-value service to your clients. Preparing and delivering an initial plan is a great first step, but what is your ongoing process? How do you consistently service all of your clients and make sure nothing is falling through the cracks? During this session, Reese Harper will take you through his own personal journey of creating a financial planning system (Elements®) that continuously engages clients and will provide you with best practices that helped his firm deliver ongoing financial advice at scale.

Reese Harper

Reese Harper, CFP is the creator of the Elements Financial Planning System‚ and Founder/CEO at Elements. He holds a master‚ degree in Finance, plus CFP, CLU, and ChFC designations.
In 2007 he founded Dentist Advisors, a boutique RIA providing financial planning to dentists in 45 of 50 states. He successfully grew the firm to nearly 400 clients and over $250M in AUM. He also launched The Dentist Money Show, the top financial podcast for dentists.
Now, as a 20-year veteran of the financial planning industry, he provides processes and tools for fellow advisors and hosts his latest podcast, Elementality.

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Moving Up-Market with Non-Traditional Investments

Nov 9 | 3:15 - 4:15PM MT

Presented by Mario Nardone XY Investment Solutions

In-Person
Building
1 CE Credit
Investment Management
#XYPNLIVE2021_ContentSession_MarioNardone

This session is intended to help advisors think beyond core asset classes like publicly-traded stocks and bonds. Yes, those are the core building blocks of long-term portfolios, but advisors shouldn't avoid thinking outside the box simply out of fear of the unknown. The alternative investment landscape is vast, but with a thoughtful approach and effective screening resources, having a few options in your back pocket might just help you build better, more thoughtful, and diversified portfolios for your clients. For advisors interested in landing higher net worth clients, you know competition is fierce, and the well-heeled "advice" firms have the edge when it comes to marketing and wining-and-dining. Why not make your edge be the one-two punch of comprehensive planning and a more sophisticated approach to investing?

Mario Nardone

Mario is Chief Investment Strategist of XYIS via a consulting engagement with the firm he founded, East Bay Investment Solutions. He began his investment career in 1999 with Vanguard mutual funds, where he spent 10 years, consulting institutions and advisors on investment policy and portfolio construction, specializing in ETFs. He earned the Chartered Financial Analyst designation in 2003.

Mario is Past President of CFA Society South Carolina and Former Chairman of the College of Charleston Finance Department Advisory Board. His approach to investments and the industry has been featured in Investment News, NAPFA Advisor Magazine, South Carolina Public Radio, and other publications and media outlets.

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Joining Forces: What You Need to Know About Merging Firms

Nov 9 | 3:15 - 4:15PM MT

Presented by Bill MulvahillTrailhead Planners, LLC, Courtney Ranstrom Trailhead Planners, LLC and Morgan Ranstrom Trailhead Planners, LLC

In-Person
Building
Practice Management
#XYPNLIVE2021_ContentSession_BillMulvahill #XYPNLIVE2021_ContentSession_CourtneyRanstrom #XYPNLIVE2021_ContentSession_MorganRanstrom

Courtney Ranstrom, Bill Mulvahill, and Morgan Ranstrom, co-owners of Trailhead Planners, will discuss what lead them to combining their two firms in early 2020, how they went about the merger, the planning steps involved, and how it has all worked out (so far). We will discuss the pros and cons of joining two firms along with how to build on your individual skillsets, combine your tech stack, decide on branding, and position your firm for growth. Most importantly, we discuss finding the right fit with any potential business partners and how to build a cohesive team that enjoys working together.

Bill Mulvahill

Bill Mulvahill co-owns Trailhead Planners with Courtney Ranstrom and Morgan Ranstrom with offices in Portland, Oregon, and Minneapolis, Minnesota. They offer financial planning, investment management, tax planning, and tax preparation services to their clients. Courtney and Morgan started Trailhead in January 2017 and Bill merged his firm, Essential Wealth, into Trailhead in January 2020.
Bill has a Master of Business Taxation and is a CFP® certificant and CPA.

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Courtney Ranstrom

Courtney Ranstrom co-owns Trailhead Planners with Morgan Ranstrom and Bill Mulvahill with offices in Portland, Oregon, and Minneapolis, Minnesota. They offer financial planning, investment management, tax planning, and tax preparation services to their clients. Courtney and Morgan started Trailhead in January 2017 and Bill merged his firm, Essential Wealth, into Trailhead in January 2020.
Courtney has an MBA and is a CFP® certificant.

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Morgan Ranstrom

Morgan Ranstrom co-owns Trailhead Planners with Courtney Ranstrom and Bill Mulvahill with offices in Portland, Oregon, and Minneapolis, Minnesota. They offer financial planning, investment management, tax planning, and tax preparation services to their clients. Courtney and Morgan started Trailhead in January 2017 and Bill merged his firm, Essential Wealth, into Trailhead in January 2020.
Morgan is a CFA® charterholder and CFP® certificant.

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What Media Want (Now)

Nov 9 | 3:15 - 4:15PM MT

In-Person
Preparing
Implementing
Building
Scaling
Sales & Marketing

Back by popular demand, What Media Want (Now) will connect you with members of the media and help you understand what they’re looking for when crafting a story—and how that’s changed amid a global pandemic. Media experts will lay out the do’s and don’ts of interacting with reporters, and will give you an inside look at what makes the media tick. Walk away with a better understanding of how to get media coverage and with an arsenal of tips from reporters themselves about how to increase your press pickup.

Consumer Focus Group

Nov 9 | 3:15 - 4:15PM MT

Presented by BB Webb and Carolyn Dalle-Molle

Virtual
Preparing
Implementing
Building
Scaling
Sales & Marketing
#XYPNLIVE2021_ContentSession_BBWebb #XYPNLIVE2021_ContentSession_CarolynDalleMolle

Learn straight from the horse's mouth what it will take to earn the business of planning clients. We've assembled a panel of diverse Americans who are not currently working with planners. What perceptions do we need to overcome? What turns them off about professional advice? What's the best way to approach them where they are? Bring your questions or simply listen in.

BB Webb

XYPN Sales Coach BB Webb boasts an impressive background in the arts and as an entrepreneur. She first dipped her toe in the world of sales while touring her one-woman play across country, and then dove in headfirst as the founder of award-winning Atlanta-based special event venue. In 2014 BB published her book, Build Your Business: BB Webb’s “Notes From the Highwire!” and before joining XYPN worked as Executive Coach with small business owners.

BB’s goal is to help XYPN members build great relationships, plans, and processes for sharing their services as financial advisors. With a focus on consultative selling, her programs are designed to guide advisors in having meaningful conversations with prospects and sharing their value fearlessly and with joy.

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Carolyn Dalle-Molle

Carolyn Dalle-Molle is a professional marketer with more than a decade of front-line experience helping small businesses reach their growth goals. Her approach to marketing is both creative and analytical; helping people achieve a creative flow that’s unique and exciting, while using tracking and metrics to learn what actually works for their business. Based in Boston, she’s honored to work with XY Planning Network from coast to coast. Outside of work, she enjoys volunteering with Seniors, making videos, and traveling with her friends and family.

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Preparing to Register Your Firm

Nov 9 | 4:30 - 5:30PM MT

Presented by Kendra Rehm-Dehn and Kelsey Rich

In-Person
Preparing
Compliance & Operations
#XYPNLIVE2021_ContentSession_KendraRehm-Dehn #XYPNLIVE2021_SchedulePage_KelseyRich

Getting your firm registered is a big step toward launching your business. Lucky for you, XYPN’s in-house Compliance Team is stacked with experts like our Manager of Investment Advisor Registrations, Kendra Rehm-Dehn, and Kelsey Rich, who routinely help advisors prepare for and navigate the state and SEC initial registration processes. Developing your services and determining how you will be compensated carries many compliance considerations that vary across state and federal jurisdictions. Kelsey and Kendra will help you better understand these nuances and how they impact your desired service and fee arrangements. They work with you to understand the initial registration process and provide you with the guidance you need to get your firm state or SEC registered.

Kendra Rehm-Dehn

Kendra joined the XYPN team in March 2019 as a Compliance Specialist, and she brings an impressive amount of experience and expertise to the table. To date, she has registered over 160 firms in 40+ states. Next up? She can't wait to handle any registration roadblocks standing between you and the firm of your dreams.

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Kelsey Rich

Kelsey Rich joined the XYPN team in 2018 and is a senior compliance specialist. Her passion lies in guiding advisers through the registration process and assisting them in their transformation into business owners confident in their compliance program.

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Investment Management: The Path to Building a Scalable Practice

Nov 9 | 4:30 - 5:30PM MT

Presented by Thomas Kerney XY Investment Solutions

In-Person
Virtual
Implementing
Investment Management
#XYPNLIVE2021_ContentSession_ThomasKearney

Managing more client assets is an opportunity that can take your firm to the next level. In this session, Senior Director of XY Investment Solutions, Thomas Kerney, will cover the elements of investment management, acquiring a book of business, and the growth it offers advisors. Join Thomas to learn more about the acquisition process, when and how to pursue this strategy, and if it can accelerate your firm's business goals.

Thomas Kerney

Thomas Kerney, Senior Director of XY Investment Solutions, has more than 14 years of experience in the investment banking and asset management sector and a bevy of certifications—including not only his FINRA Series 7 and 66, but also his Series 4, 24, 27, 53, 57, and 79 (covering a wide range of principal and supervisory roles). Prior to his time at XYPN, he served as the President & Chief Compliance Officer of an investment firm with over $500 million in assets under advisement. In addition to his extensive experience, Thomas earned his Certified Investment Management Analyst® designation from the Investments & Wealth Institute®.
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Employee Compensation Strategies

Nov 9 | 4:30 - 5:30PM MT

Presented by Angie Herbers

In-Person
Scaling
Managing & Growing Your Team
#XYPNLIVE2021_SchedulePage_AngieHerbers

Looking to hire a new team member? Part-time or full-time? Whether you’re hiring operational support, a paraplanner, or an employee advisor, your compensation structure and strategy can be key to your success. While salary can be an easy focus, career path and total compensation can be an important part of employee engagement and firm culture. 

Angie Herbers

Angie Herbers is founder and managing partner of Herbers & Company, a full-service strategy, management, and innovation consulting firm serving financial advisory firms across the globe. She brings two decades of experience consulting, researching, and training financial advisory firms to long-term, scalable growth. To learn more, you can visit: www.herbersco.com. Herbers’ is a veteran writer for the advisory industry. Her research and writing have been featured in numerous trade publications across the world. Investment Advisor magazine has named Herbers one of the “Top 25 Most Influential People in the Advisory Industry” numerous times over the past fifteen years. Herbers lives in Austin, Texas.

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Breaking the Burnout Cycle

Nov 9 | 4:30 - 5:30PM MT

Presented by Kori Lennon XY Planning Network

In-Person
Preparing
Implementing
Building
Scaling
The “Softer” Side of Planning
#XYPNLIVE2021_ContentSession_KoriLennon

Have you felt the mental and physical exhaustion that comes from trying to do it all? Millennials have been called the “Burnout Generation,” and as entrepreneurs and helping professionals, advisors are particularly at risk of stress and burnout. A 2019 Financial Planning Association survey found that 71% of advisors experience moderate or high negative stress, and extreme stress has been cited as one of the key reasons advisors close their firms. In this session, you’ll learn essential skills and techniques to address burnout before it’s too late. Kori Lennon, XYPN’s Director of Advisor Education, will outline core causes and symptoms of advisor burnout, provide strategies for addressing burnout with effective boundaries, and give you concrete tools to establish boundaries in your business.

Kori Lennon

Kori Lennon is the Director of Advisor Education at XY Planning Network. She works with XYPN’s team of expert coaches to help members build and run successful businesses through online courses, group coaching, workshops and webinars.

Kori has a Master’s degree in Education from Harvard University, and has experience in behavioral intervention, crisis management, and learning and development. Before joining XYPN, she designed workshops, training, and college courses on well-being, identity and diversity, ethics, and leadership.

When she’s not excitedly setting educational strategy, you can find Kori in the kitchen folding dumplings or pressing tortillas. During Bozeman’s very short summer, she tries to spend as much time as possible hiking in the mountains and trying to grow green thumb in her garden.

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How Emotional Intelligence is Paramount to Real Financial Planning

Nov 9 | 4:30 - 5:30PM MT

Presented by Scott Frank Stone Steps Financial

In-Person
Preparing
Implementing
Building
Scaling
1 CE Credit
The “Softer” Side of Planning
#XYPNLIVE2021_ContentSession_ScottFrank

IQ will not help your clients on its own. Just knowing that eating less and exercising more will help you lose weight won't work if you don't execute, and the same can be said in personal finance. I used to think that clients who didn't follow through on their plans were bad clients. In time, I realized that I was being a bad advisor. In reality, personal finance is 90% personal and 10% finance, but I was acting as though planning was 100% finance. By learning how to combine emotional intelligence (EQ) with IQ, I learned how to help clients prioritize what is essential to them, align their money with life, and execute on their goals with energy and inspiration. IQ + EQ = Real Financial Planning.

Scott Frank

Scott Frank is the founder of Stone Steps Financial, a financial planning and investment management firm located in Encinitas, CA that helps families and professionals align their money with life.

He is passionate about pursuing a life-long learning model in order to best serve his clients and holds the Chartered Financial Analyst (CFA), Certified Financial Planner‚ (CFP), and Registered Life Planner (RLP) designations.

When he's not helping clients pursue their financial goals, you'll find Scott co-hosting, Real Personal Finance, where he and another financial advisor break down listener‚ personal finance questions into easily digestible answers, training advisors the EVOKE process at the Kinder Institute of Life Planning, surfing, or hanging out in Cardiff, where he lives with his wife and two boys.

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Virtual Exhibit Hall

Nov 9 | 4:30 - 5:30PM MT

Virtual
General

Take this time to connect with the best partners and solutions in the industry by scheduling 1:1 video chats with them.

Happy Hour

Nov 9 | 7:00PM MT

In-Person
General
Community

Join XYPN team members for a fun evening out around Denver. Check out the #XYPNLIVE mobile app for locations.

NOV 10

Meditation with Maddy

Nov 10 | 7:00 - 7:15AM MT

In-Person
Virtual
Community

Whether in Denver or joining from the comfort of your own home, join Maddy for some morning meditation.

Breakfast

Nov 10 | 7:00 - 8:15AM MT

In-Person
General
Community

We know you're hungry to learn, but don't head to the sessions hungry for breakfast. Breakfasts are ideal for connecting with fellow attendees, comparing schedules, and getting excited for your day.

Registration

Nov 10 | 7:30 - 9:30AM MT

In-Person
General

Come see Team XYPN at the Plaza Registration Office to grab your name badge and swag to officially kick off #XYPNLIVE!

Childcare

Nov 10 | 8:15AM - 5:30PM MT

In-Person
General

#XYPNLIVE is proud to be family-friendly! In case your little business partners aren't ready to attend sessions, we're offering free, fully-licensed childcare for up to 20 future fee-for-service advisors. Registered attendees will receive an email with details and a link to reserve space.

At The Capacity Crossroads: 3 Visions For Scaling Your Advisory Firm

Nov 10 | 8:15 - 9:30AM MT

Presented by Michael Kitces

In-Person
Virtual
General
#XYPNLIVE_SchedulePage_MichaelKitces

Michael Kitces is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and XY Bean Counters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View through his website Kitces.com, dedicated to advancing knowledge in financial planning. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

Michael Kitces

Michael Kitces is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and XY Bean Counters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View through his website Kitces.com, dedicated to advancing knowledge in financial planning. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

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Exhibit Hall Day

Nov 10 | 9:30AM - 5:30PM MT

In-Person
General

Spend the day connecting with the best partners and solutions in the industry. We dedicate this entire day to our exhibit hall so you have plenty of time to get to all of the booths and exhibitors you’ve been dying to chat with all year.

Managing (Virtual) Employees Without Losing Your Mind

Nov 10 | 9:30 - 10:30AM MT

Presented by Britton Gregory Seaborn Financial, LLC

Virtual
Building
Scaling
Managing & Growing Your Team
#XYPNLIVE2021_ContentSession_BrittonGregory

Moving from a solo practitioner to having employees (especially virtual ones!) is a challenge; personnel management is a separate field of study from financial planning, and despite its reputation as a "soft skill," there are distinct best practices, tools, and strategies that can make management much less painful. In his time as an engineering manager, Britton learned to incorporate some of these strategies from various sources to help his team run effectively—despite it spanning the globe—and these have carried over well into the financial planning profession. From operational rhythms, to feedback, to stand-ups, to one-on-ones, these tools can help you effectively manage a team—even when you can't be in the same physical building with them!

Britton Gregory

Britton is an engineer-turned-financial-planner in Austin, Texas. As such, he shies away from suits and commissions, and instead tends towards blue jeans, data-driven analysis, and a fee-only approach to financial planning.

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Coaches' Corner

Nov 10 | 10:00AM - 5:30PM MT

In-Person
Virtual
General

Private, one on one coaching is back! Get answers to your specific questions and leave armed with answers, knowledge, and a plan to break down barriers for your firm.

(Reservation required: attendees will be emailed based on their registration zone to reserve a meeting time.)

Tech Demos

Nov 10 | 10:00AM - 1:00PM MT

Tech Demo Schedule 
(
All times listed are Mountain Time.)
Start Time  Company
10:00 AM  College Aid Pro
10:20 AM  DFA
10:40 AM  RightCapital 
11:00 AM  Capitect 
11:20 AM  SmartRIA 
11:40 AM  FP Alpha
12:00 PM  Seven Group
12:20 PM  Emotomy
12:40 PM  AdvicePay
In-Person
General

Get a first-hand look at some great tech available for your firm.

Virtual Networking

Nov 10 | 10:30AM - 1:00PM MT

Virtual
Community

Roundtables, networking roulette, and more!

Exhibit Hall Day Lunch

Nov 10 | 12:00 - 1:00PM MT

In-Person
General
Community

Take a break from the exhibit hall and enjoy some lunch brought you by one of our sponsors.

AdvisorTech Expo

Nov 10 | 1:00 - 3:00PM MT

General

For advisors, the most sought-after tech solutions are those that enable them to minimize inefficiencies and maximize productivity when it comes to delivering a personalized advice-centric planning experience to all of their clients.

In today's digital landscape, clients are primed to expect fast results, easy access, and custom, at-their-fingertips solutions—personalized for them. And they are looking for the same in their relationship with an advisor. The best advice technology enables advisors to deliver on those expectations. 

That's why the theme of this year's #XYPNLIVE AdvisorTech Expo is “Productivity and Personalization,” featuring 9 finalists showcasing solutions that enable advisors to leverage automation and customization to deliver a personalized, advice-centric client experience seamlessly—and efficiently scale it. 

Schedule:

Start Time Tech Name
1:10 PM Plan Confidence
1:20 PM Income Lab
1:30 PM Pulse360
1:40 PM HyphaWay, LLC
1:50 PM Convos by Snappy Kraken
2:00 PM NEXA Insights
2:10 PM Elements
2:20 PM Benjamin
2:30 PM YourStake Impact Reports

 

Automated Client Tracking and Insights to Better Serve Clients

Nov 10 | 1:00 - 2:00PM MT

Presented by Claire Beams Commas and Joseph Abraham Commas

Virtual
Building
Scaling
Financial Planning & Process
#XYPNLIVE2021_ContentSession_ClaireBeams #XYPNLIVE2021_ContentSession_JosephAbraham

Build your practice differently. Abandon your CRM and 10-page checklists!

Claire Beams

Claire serves as Managing Advisor at Commas, where she oversees the day-to-day operations of Commas and manages a growing team of financial advisors. Commas is a financial advisory that provides fee-only service to the EveryInvestor: those who might not fit the standards set by traditional high-net-worth advisories but still deserve personalized financial guidance to meet their goals. Commas offers services with no account minimums, working with their clients at every step of the process and empowering them to create, plan, and achieve their desired money goals.

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Joseph Abraham

During his time serving clients as a financial planner, Joseph discovered how insights gathered from data and analytics can help create a highly personalized experience for every client. Now, he works full-time on automating the firm's processes, implementing new ways for clients to interact with employees, and developing new tools for clients and staff. He hopes to empower others to do the same by using software that's on-track to change the world.

Joseph lives in Cincinnati, Ohio with his girlfriend, dog, cat, and horse. In his free time he enjoys reading, playing golf, watching Formula 1, and trying out new restaurants.

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Virtual Closing Party

Nov 10 | 2:15 - 3:15PM MT

Virtual
Community

Don't miss this opportunity to celebrate with fellow virtual attendees on the last evening of the conference!

Awards & Ask Me Anything

Nov 10 | 5:30 - 7:00PM MT

Presented by Alan Moore, Michael Kitces and Maddy Roche

In-Person
Virtual
General
Community
#XYPNLIVE_SchedulePage_AlanMoore #XYPNLIVE_SchedulePage_MichaelKitces #XYPNLIVE2021_ContentSession_MaddyRoche

The session will kick off with the recognition of committee members and contributors to the community. Winners from events taking place throughout the conference will also be awarded.

Also, back by popular demand (and because we like seeing them in the hot seat), Ask Me Anything with Alan and Michael. This is your chance to ask the XYPN Co-Founders anything! Questions can be submitted via the conference mobile app leading up to the session—be on the lookout for the release of our mobile app a few weeks out from the event. During the session, attendees can upvote questions and determine which one gets answered next.

Alan Moore

Alan Moore, MS, CFP is the co-founder of the XY Planning Network and president of Serenity Financial Consulting, a fee-only RIA and location independent financial planning firm. He is passionate about helping financial planners start and grow their own fee-only firms to serve Gen X & Gen Y clients largely ignored by traditional firms.
Alan has been recognized by Investment News as a top “40 Under 40″ in financial planning, and by Wealth Management as one of a “The 10 to Watch in 2015.″ He frequently speaks on topics related to technology, marketing, and business coaching, and has been quoted in publications including The Wall Street Journal, Forbes and The New York Times. 
He currently lives in Bozeman, MT so that he can hit the slopes on powder days.

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Michael Kitces

Michael Kitces is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and XY Bean Counters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View through his website Kitces.com, dedicated to advancing knowledge in financial planning. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

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Maddy Roche

Maddy Roche is the Senior Director of Member Success at XYPN, and has been making moves and getting sh!t done since she joined the team in May of 2014 when the Network was made up of our first 30 founding members. Since then, Maddy has worked with and welcomed each of the Network’s members, and helps all of them take advantage of XYPN membership. Together with her team, she helps advisors shine and, in true XYPN fashion, live their great lives.

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Closing Party

Nov 10 | 7:30 - 9:30PM MT

In-Person
Community

Don't miss this opportunity to celebrate with fellow attendees on the last evening of the conference. Dinner will be provided—a good time is inevitable.

NOV 11

Breakfast

Nov 11 | 7:00 - 8:15AM MT

In-Person
General
Community

Finish strong with a solid start to the day. This may be your last opportunity to connect with your new friends; make plans to grab breakfast together.

Walk with Kassy

Nov 11 | 7:15 - 8:15AM MT

In-Person
Community

Start your morning off right with Kassy as she takes you on a walk through downtown Denver. For our virtual attendees, post pictures of your morning walk in our mobile app!

Childcare

Nov 11 | 8:15AM - 12:30PM MT

In-Person
General

#XYPNLIVE is proud to be family-friendly! In case your little business partners aren't ready to attend sessions, we're offering free, fully-licensed childcare for up to 20 future fee-for-service advisors. Registered attendees will receive an email with details and a link to reserve space.

Coaches' Corner

Nov 11 | 8:30AM - 12:30PM MT

In-Person
Virtual
General

Private, one on one coaching is back! Get answers to your specific questions and leave armed with answers, knowledge, and a plan to break down barriers for your firm.

(Reservation required: attendees will be emailed based on their registration zone to reserve a meeting time.)

Designing a Succession Plan

Nov 11 | 8:30 - 9:45AM MT

Presented by Brooklyn Brock Ellevate Advisors LLC and Chris Stanley Beach Street Legal LLC

In-Person
Scaling
Compliance & Operations
#XYPNLIVE2021_ContentSession_BrooklynBrock #XYPNLIVE2021_ContentSession_ChrisStanley

Congratulations on building a successful advisory business! That’s definitely an accomplishment. Now, it may be time to move on and enjoy the next chapter of life. But how does one exit a highly-regulated, relationship-driven business? Complexities abound—from negotiating the sale price and deal terms, to managing client expectations and paperwork. Chris Stanley and Brooklyn Brock help advisors navigate these issues, among all shapes and sizes of succession plans. This session will provide the foundational knowledge and resources you need to start constructing an ideal exit strategy. Whether you dream of starting another business or spending more time with the grandkids, designing your succession plan is the first step to secure the future of your family and your advisory firm.

Brooklyn Brock

Brooklyn started as the 3rd generation in her family's advisory firm. She supported several hundred client relationships, serviced a few dozen retirement plans, and assisted with 2 business transitions with a client retention rate of over 95%. Brooklyn founded Ellevate Advisors LLC because financial advisors rarely do financial planning for themselves like they do for their clients, so they're often unhappy in life and ultimately plan to die at their desks. Brooklyn is passionate about providing Financial Planning and Exit Planning for financial advisors (themselves) exclusively!

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Chris Stanley

Chris Stanley is the Founding Principal of Beach Street Legal LLC, a law practice and compliance consultancy for investment advisers and financial planners. In this role he provides legal advice and compliance counseling related to federal and state securities laws, SEC rules and regulations, RIA mergers & acquisitions, investment management compliance, RIA registration, and general corporate legal matters. Most recently he served as General Counsel for Loring Ward (now integrated into Buckingham Strategic Partners), a turnkey asset management provider headquartered in San Jose, California. He also previously served as Loring Ward's Chief Compliance Officer, as well as Chief Legal Officer and Chief Compliance Officer for the SA Funds Investment Trust, a mutual fund family advised by Loring Ward. Chris received his J.D. and M.B.A. from Santa Clara University, and his B.A. from Boston College. He has also passed the FINRA Series 7 General Securities Representative and Series 24 General Securities Principal examinations, as well as the NASAA Series 66 examination. He is admitted to the State Bars of California, Missouri, and the District of Columbia.

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Leveraging Technology to Build Systems & Streamline Processes: A Live Case Study

Nov 11 | 8:30 - 9:30AM MT

Presented by Arielle Minicozzi Figueroa Sphynx Automation and Cameo Roberson Atlas Park Consulting & Finance

Virtual
Preparing
Implementing
Financial Planning & Process
#XYPNLIVE2021_ContentSession_ArielleMincozziFigueroa #XYPNLIVE2021_ContentSession_CameoRobertson

Firms at all stages of their business can benefit from utilizing processes and technology, but knowing where to start and how to progress can be overwhelming. In this presentation, Cameo Roberson of Atlas Park Consulting will talk about why and how to systematize your business processes in order to run a more effective financial planning practice. Arielle Minicozzi Figueroa of Sphynx Automation will discuss how to best utilize technology and automation to maximize your time and become more efficient. Both presenters will review a live case study covering a client they assisted, giving a concrete example of how these principles might be implemented within your own practice.

Arielle Minicozzi Figueroa

Arielle Minicozzi Figueroa is the founder and co-owner of Sphynx Automation, a virtual CTO firm that helps financial advisors gain efficiency and maximize their client impact using technology and automation. In addition to her work with Sphynx, Arielle is a partner and financial planner at Modern Money Advisor, where she focuses on working with self-employed women attorneys. Arielle resides in sunny Arizona with her husband (and business partner) Mark Figueroa, and their cat (the namesake of Sphynx), Nigel.

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Cameo Roberson

Cameo Roberson, Founder of Atlas Park Consulting helps Financial Advisors and Independent Advisory Firms build a ‘way of doing business’ before the ‘fly-by-the-seat-of-your-pants’ becomes the norm! After two decades in the ‘client service trenches’ of advisory firms, she launched Atlas Park in 2018. Since then, she’s assisted in the development of 1000+ workflows/processes, across 30+ US based fee-only and fee-based advisory firms. Cameo helps her clients create simplicity, process + plan to grow revenue by using a 5-step roadmap that shows how to get everything done by having systems in place.

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Transitioning from a Broker Dealer into the fee-only space

Nov 11 | 8:30 - 9:45AM MT

Presented by Stephanie SammonsSammons Wealth Management LLC, Maddy Roche XY Planning Network and Jason Speciner XY Planning Network

In-Person
Preparing
Practice Management
#XYPNLIVE2021_ContentSession_StephanieSammons #XYPNLIVE2021_ContentSession_MaddyRoche #XYPNLIVE2021_ContentSession_JasonSpeciner

Hear from two advisors who have utilized their BD experience to build their fee-only firms. From sales experience to approaching client relationships, hear from folks who honed skills early and gained the vital exposure they needed to be successful in the fee-only space.

Stephanie Sammons

Stephanie Sammons, CFP®, is the founder of Sammons Wealth Management and has more than 25 years of experience guiding clients to and through retirement. She specializes in working with midlife independent women, couples, and LGBTQ professionals who are in their prime earning years and who have an eye on retirement. Many of those clients have come to Stephanie when going through a transition such as retirement, a career change, midlife marriage/divorce, receiving an inheritance, or selling a business. Others simply wanted to work with a fiduciary financial advisor who shares their values. She guides her clients through a comprehensive planning process designed to help them clarify their retirement goals and move toward their ideal retirement lifestyle. Her mission? Help her clients create an achievable plan for their ideal retirement, align their financial actions and assets with their goals, and help them manage their wealth along life’s ever-changing journey.

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Maddy Roche

Maddy Roche is the Senior Director of Member Success at XYPN, and has been making moves and getting sh!t done since she joined the team in May of 2014 when the Network was made up of our first 30 founding members. Since then, Maddy has worked with and welcomed each of the Network’s members, and helps all of them take advantage of XYPN membership. Together with her team, she helps advisors shine and, in true XYPN fashion, live their great lives.
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Jason Speciner

Jason is a CERTIFIED FINANCIAL PLANNER™ professional, an Enrolled Agent, and the founder of Financial Planning Fort Collins. FPFoCo is a 100% employee-owned and fee-only firm with a team that excels at working with clients facing what they call “critical money moments.” With a focus on these life-defining situations, the firm’s purpose-built process and service model can bring simplicity to what clients would otherwise find complex and overwhelming. Jason began his career in financial services in 2004, launching FPFoCo in 2016, and leaving his broker-dealer affiliation behind a little over a year later.
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Find Your Rhythm: Implement Your Own Annual Practice Cadence

Nov 11 | 8:30 - 9:45AM MT

Presented by Arlene Moss XY Planning Network

In-Person
Implementing
Practice Management
#XYPNLIVE_SchedulePage_ArleneMoss

You've made it through launch, but implementing your plans for running your firm sometimes take a back seat in the early days. Use this 75-minute session with XYPN Executive Business Coach Arlene Moss to workshop your own ideal annual flow for managing your firm. Bring your laptop, your tablet, or good old fashioned pen and paper. You'll be leveraging Arlene's years of experience helping firms launch, grow, and scale their businesses, you'll leave the session with notes and ideas that you can then use to create a workflow in your CRM or project management software to keep you on track throughout the year, in the manner that best serves you, your team, and your clients. Instead of fitting practice management around your clients, let's take a moment to create intentional space and time in a 75-minute mini-retreat to work on your business that lasts beyond #XYPNLIVE and carries you through the year. NOTE: Laptops and tablets are welcome! We'll be downloading some tools and using them in the session. Please bring your own device.

Arlene Moss

Arlene has been coaching and nudging fee-only planners since 2004. Arlene helps financial advisors get over being overwhelmed and take on their frustrations so their businesses soar. Arlene works to ensure financial planners are able to help their clients prosper while creating a sustainable business model. Specializing in fee-for-service planners in the independent RIA space allows her to focus her development and coaching on specific issues. Through XYPN group training, public speaking, and XYPN Academy content, planners get the support they need to grow their businesses and overcome the challenges that come their way. Arlene is based in Colorado Springs, Colorado.

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Client Meeting Surges: A hyper-efficient strategy to streamline and systematize your client review meetings

Nov 11 | 8:30 - 9:45AM MT

Presented by Stephanie Bogan

In-Person
Building
Practice Management
#XYPNLIVE2021_SchedulePage_StephanieBogan

The number one request we receive from XYPN members? More time. Running a firm is no small task, and client services can take an extraordinary amount of time. For many advisors, a Client Meeting Surge structure, with client review meetings held during specific periods of the year on a tight schedule, has allowed them systematize client services, streamline process, and free up time for personal priorities, business development, and professional growth. 

Stephanie Bogan

In her 20+ year career, Stephanie has authored The Power of Practice Management (Bloomberg Press), written columns for Investment News and Financial Planning magazine as well as articles for Kitces.com, FA Magazine and Advisor Perspectives, has been named an Industry Influential, spoken at nearly every major conference and remains a highly sought-after speaker, business strategist and executive coach. She currently writes a monthly column for Investment News. She is also the founder of Limitless Advisor Coaching, now in its fourth successful year. In addition to her coaching work, she is a recognized industry thought leader and consults to various corporations, boards and private equity firms on trends and opportunities in the industry.

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What kind of business do you want to grow? (Part time, Solo, Small, Enterprise)

Nov 11 | 8:30 - 9:45AM MT

Presented by Stephanie Bucko, Shane Mason, Cristina Livadary, AJ Ayers and Cathy Curtis

Preparing
Implementing
Building
Scaling
Practice Management
#XYPNLIVE2021_ContentSession_StephanieBucko #XYPNLIVE2021_ContentSession_ShaneMason #XYPNLIVE2021_ContentSession_CristinaLivadary #XYPNLIVE2021_ContentSession_AJAyers #XYPNLIVE2021_SchedulePage_CathyCurtis

What kind of biz do you want to run: expect to vision board your ideal firm by hearing from the folks who have built them. From solo and lifestyle to enterprise, you’ll get an inside peek at what’s possible.

Stephanie Bucko

Stephanie is a Certified Public Accountant and Chartered Financial Analyst®. She audited hedge funds in New York City with PricewaterhouseCoopers during the 2008 financial crisis. Following this challenging work, Stephanie joined Man Group, the world’s largest publicly traded hedge fund as a risk manager for six years, handling $15 billion in hedge funds. After years of serving banks, pensions and endowments, Stephanie became interested in bringing institutional quality services to a broader population. In 2016, she left New York City to pursue a career in individual money management where she managed $200 million in assets across equities, bonds, and alternative investments. Stephanie recognized that investment management was only a small piece of the service that individuals truly need in a financial advisor. She decided that clients needed more from their advisors in order to succeed. Through this realization, she partnered with Cristina to bring Mana's vision to life. When Stephanie isn't devouring books on economics and markets, you can find her outside. Her favorite days are spent on the ski slopes or the golf course.

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Shane Mason

Shane is a Certified Public Accountant, CERTIFIED FINANCIAL PLANNER™, and Certified Private Wealth Advisor™ professional who specializes in helping self-employed creatives and tech professionals foster wealth. After spending seven years in the public accounting space with PriceWaterhouseCoopers and Raich, Ende, Malter, Shane embraced his independent spirit and launched BKFI with AJ. He’s also a Certified Student Loan Professional and an Equity Compensation Associate.
He spent the early years of his accounting career working with start-ups in Austin, Texas before moving to Brooklyn to learn just how messy New York taxes can be. With a strong foundation in the technical elements of tax planning, Shane focuses on the nuts and bolts of our client's financial plans.

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Cristina Livadary

Cristina is a Certified Financial Planner® and Registered Life Planner®. Formerly she led sales and consulting efforts as a Regional Director for Russell Investments, one of the world’s largest institutional investment consultants. Cristina has consulted for and worked with over 10,000 financial advisors. After years of experience in the industry she grew dissatisfied with the wide disparities in knowledge, empathy, and skill within the advisor population. Today, she believes that even greater success can be achieved by solving issues holistically - with individuals and their families. Since founding Mana, Cristina has been recognized for her accomplishments within the industry by leading organizations such as Investment News’ 40 under 40 in 2020. Cristina designed her own life plan and has transitioned to her dream career as a financial life planner who does everything in her power to positively impact the lives of her clients.

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AJ Ayers

AJ Ayers is an Enrolled Agent, CERTIFIED FINANCIAL PLANNER™, and Certified Equity Professional who specializes in helping creatives and tech professionals build wealth. She's the co-founder of Brooklyn FI, a fee-only RIA based in Brooklyn, New York. As a writer and editor with a strong background in communications, AJ is passionate about delivering Brooklyn FI's message to clients and the community.

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Cathy Curtis

Cathy Curtis, CFP® is the founder and CEO of Curtis Financial Planning, a full-service financial planning firm based in Oakland, California. Cathy’s mission is to be a fiduciary financial partner for independent women, so they can pursue what they love and do best.

As a CERTIFIED FINANCIAL PLANNER™ and member of CNBC’s Financial Advisor Council, Cathy is a frequently sought-after author and contributor. For more than a decade, she’s shared her unique financial planning insights via her award-winning blog, Of Independent Means, and widely followed Twitter feed (@CathyCurtis). In 2020, Cathy launched the Financial Finesse podcast to showcase smart, savvy women and provide actionable advice for her listeners.

For the last five years, Cathy has been named an Investopedia 100 Top Financial Advisor. Additionally, she was named among the top ten Most Influential Advisors in 2017 and 2020. Cathy was also recognized by InvestmentNews as one of its 2020 Women to Watch in the financial advice industry.

Away from the office, you can find Cathy teaching her popular personal finance course at Mills College, reading, exercising, spending time with friends, or cooking with her husband Rob.

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Five Must-Know Technology Tips for Financial Planners Looking to Scale Their Business

Nov 11 | 10:00 - 11:00AM MT

Presented by Daleele Alison RooksDM

In-Person
Building
Scaling
Practice Management
#XYPNLIVE2021_ContentSession_DaleeleAlison

"I know there is an easier way to do this." As a financial advisor, you have likely heard this little voice in your head. Sadly, most professionals don't explore it further, because they just don’t have enough time. In this session, we'll change that. Learn must-know tips from Daleele Alison, Founder and CEO of RooksDM, a technology consulting group. Daleele will share best practices that he uses every day to help financial planners use technology to streamline their processes and scale their businesses. You will walk away with ideas and next tangible steps to help you save time and money, all by using technology.

Daleele Alison

Daleele Alison is a technology professional and entrepreneur. He is the CEO and co-founder of RooksDM, a technology consulting group that helps alleviate pain points for small to midsize companies by using the right technology. Daleele has worked as a consultant, business analyst, and project manager for Fortune 500 companies to SMBs.

He is a passionate entrepreneur who founded not only RooksDM, but also local networking groups Digital Marketing Topic and Trends (DMTT) and Local Coffee Chi (a social group for coffee lovers). In his free time, you can find Daleele listening to podcasts, playing with his new dog, Romeo, or taking a road trip to visit family.

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How The Unpredictability of Healthcare Costs Can Help You Build Stronger Relationships with Clients

Nov 11 | 10:00 - 11:00AM MT

Presented by Cindi Gatton and Christine Simone

Virtual
Preparing
Implementing
Building
Scaling
1 CE Credit
Financial Planning & Process
#XYPNLIVE2021_ContentSession_CindiGatton #XYPNLIVE2021_SchedulePage_ChristineSimone

Healthcare is currently the #1 financial concern for Americans. These concerns have accelerated in recent years and over the course of the pandemic. As such, healthcare is becoming a more critical consideration in the financial planning process. Healthcare planning represents an untapped opportunity for financial advisors to expand their offerings and build deeper, higher value client relationships in today’s evolving market. There are currently three key areas that clients want addressed in your planning: 1. The unpredictability of healthcare costs 2. Finding the right health insurance 3. Navigating various possible scenarios, like getting sick, living longer, or needing long-term care.

Cindi Gatton

Cindi's is a VP at Caribou, a healthcare planning solution for financial advisors. Her career spanning clinical, operational, and marketing disciplines in healthcare has allowed her to fluently speak the language of patients, clinicians, and administrators, and support others in doing so as well. Her eight years as an independent patient/health advocate provides the ability to both resolve clients' issues as well as to effectively support and empower their own interactions with a challenging healthcare system. Cindi earned a post graduate certificate in Consumer Patient Advocacy from the University of Wisconsin and was a part-time faculty member and clinical advisor at the Center for Patient Partnerships. She previously held a Georgia Health and Life Insurance license.

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Christine Simone

Christine Simone is a founder at Caribou, a healthcare planning company that works exclusively with financial advisory firms. Driven by her passion for healthcare innovation, she has held notable leadership positions at software and medical device companies, working with key stakeholders in the industry from payers to providers to the Veterans Affairs. Christine frequently writes in financial publications (Advisor Perspectives, Investment News), as well as leading tech and women founder publications, like Crunchbase and Women 2.0.

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The Hiring Experience: Filling the Gaps

Nov 11 | 10:00 - 11:00AM MT

Presented by Manju Rajendran XY Planning Network and Ryan Watin XY Planning Network

In-Person
Virtual
Scaling
Managing & Growing Your Team
#XYPNLIVE2021_CoachesCorner_ManjuRajendran #XYPNLIVE2021_ContentSession_RyanWatin

Are you hitting your capacity and looking to hire? Or bringing on another teammate and hoping to build a better experience? In this session, Ryan Watin, XYPN’s Chief People Officer, and Manju Rajendran, XYPN’s Talent Acquisition Manager, will help you wrap your head around the hiring experience. From job design to onboarding, you’ll walk away with the essentials that you need to know to grow your team.

Manju Rajendran

Manju is a talent acquisition professional with more than a decade of experience in full life cycle recruiting. She has championed diversity recruiting efforts in some prominent technology companies across the country, and she excelled as a Crisis Talent Acquisition Strategist at one of the nation's biggest health care organizations and grocery chains. Manju is passionate about delivering the best candidate and hiring manager experience while meticulously building Team XYPN.

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Ryan Watin

As XYPN’s Director of People and Culture, Ryan Watin leverages his passion and talent for bringing people together, enabling them to achieve far more than they could on their own. He spends his days championing XYPN's positive, inclusive, innovative, and get sh*t done culture and doesn’t rest until every team member has what they need to thrive. Ryan is a fundamental part of the seriously strong glue that holds everything we do at XYPN together because, as he knows, we are nothing without our people.

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Honing Your Sales Process and Presentation Skills

Nov 11 | 10:00 - 11:00AM MT

Presented by BB Webb XY Planning Network

In-Person
Preparing
Sales & Marketing
#XYPNLIVE2021_ContentSession_BBWebb

Are you curious to better understand the "art" and the "science" of sales? Join XYPN Sales Coach BB Webb for a talk discerning the importance of creating a repeatable, best practice sales process using the XYPN Six Step Sales Process model to both learn about your prospects' needs and to succinctly share the value you bring as an advisor. BB shares that finding the process that is right for you is key, though certain elements need not be missed. As a former actress, BB will also share presentation pointers to help you better show up in-person or on camera over Zoom to win the trust of your prospects. BB outlines the importance of framing each step of your process and how vocal tone, behavioral matching, and mastering conversation flow are paramount for asking for the sale!

BB Webb

XYPN Sales Coach BB Webb boasts an impressive background in the arts and as an entrepreneur. She first dipped her toe in the world of sales while touring her one-woman play across country, and then dove in headfirst as the founder of award-winning Atlanta-based special event venue. In 2014 BB published her book, Build Your Business: BB Webb’s “Notes From the Highwire!” and before joining XYPN worked as Executive Coach with small business owners.

BB’s goal is to help XYPN members build great relationships, plans, and processes for sharing their services as financial advisors. With a focus on consultative selling, her programs are designed to guide advisors in having meaningful conversations with prospects and sharing their value fearlessly and with joy.

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Achieve Success with Google Ads as a Niche-focused RIA

Nov 11 | 10:00 - 11:00AM MT

Presented by Daniel Kopp Wise Stewardship Financial Planning, LLC

In-Person
Implementing
Sales & Marketing
#XYPNLIVE2021_ContentSession_DanielKopp

In this session, learn how Daniel has leveraged Google Ads campaigns over the past two and a half years to attract and convert cold prospects in his niche to long-term clients—all while only spending about $200 and two hours a month for over a 5x return on every dollar spent. Daniel will walk you through the expectations for what firms would work best for Google Ads (hint: there are riches in the niches) as well as how to create a strategy for not just converting clicks but ultimately how to leverage this as part of your entire marketing funnel. You will walk away with a step-by-step checklist using Daniel’s process that he has refined over the years as well as his top five tips and lessons learned.

Daniel Kopp

Daniel Kopp, CFP, is a fee-only, fiduciary financial planner and founder of Wise Stewardship Financial Planning where he helps young widows and widowers as well as military members organize their financial lives by aligning their money with their deeply-held values. He leverages his personal experiences as a widower and an Air Force veteran to offer a deeper level of engagement with his clients. Daniel has been an XYPN member since 2018 and loves sharing tips around marketing with other niche-focused members. Daniel is now married to his wife Anna, and lives in the Sarasota, Florida area where they love to explore new places, try interesting cuisines, play board games, and serve in their local church.

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How to Stay Married While Building Your Firm

Nov 11 | 10:00 - 11:00AM MT

Presented by Melissa Ellis Sapphire Wealth Planning LLC

In-Person
Preparing
Implementing
Building
Scaling
The “Softer” Side of Planning
#XYPNLIVE2021_ContentSession_MelissaEllis

This session is appropriate at any business phase, but is probably most effective when preparing to launch or building the firm. Having a niche in divorce planning and working with many business owners as they go through the divorce process, I have heard stories from both sides of the marriage. In addition to that, I experienced my own divorce as I was building my firm. My goal is to offer a humorous yet heartfelt list of what not to do, based on personal experience and stories told to me by business owners going through divorce.

Melissa Ellis

It is widely recognized that a divorce is one of life's most stressful events. The emotional and financial toll can be devastating. Melissa guides her clients through the divorce process helping to avoid many of the financial pitfalls. As a Certified Divorce Financial Analyst and having personally experienced the pain of divorce, Melissa Ellis is in a unique position to understand and also help married couples avoid the path to divorce through financial planning. Additionally, she is a Certified Financial Planner and holds a Masters degree in Personal Financial Planning from the University of MO-Columbia. When Melissa is not busy helping clients, she enjoys traveling and has visited all 50 states, Europe, Canada, Mexico, and the Caribbean. Her next travel goal is to explore all 7 continents! In 2020, she became the Executive Producer of a short film, 'The Unnecessary Salvation of Mary McDaniel' that has recently won awards on the film festival circuit. Oh, and don't forget to ask about her grandchildren, her culinary talents and the Kansas City Chiefs and Royals. She's passionate about all those, but admits her grandkids top the list!

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Powered by Purpose: Why Doing Good is Good Business

NOV 11 | 11:15AM - 12:15PM MT

Presented by Shabnam Mogharabi

In-Person
Virtual
General
#XYPNLIVE2021_SchedulePage_ShabnamMogharabi

A company without purpose is a company without a plan. SoulPancake has had purpose in its DNA since the beginning. In this keynote, SoulPancake co-founder Shabnam Mogharabi will discuss her company’s mission and origin story and show why being powered by purpose not only creates impact but drives revenue. Attendees will learn how to analyze what they stand for, what their business stands for, and how that impacts their behavior towards customers, employees, and colleagues.

Shabnam Mogharabi

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Closing Remarks

Nov 11 | 12:15 - 12:30PM MT

Presented by Alan Moore and Michael Kitces

In-Person
Virtual
General
#XYPNLIVE_SchedulePage_AlanMoore #XYPNLIVE_SchedulePage_MichaelKitces

It’s not over until it’s over—or at least until Alan and Michael bid you farewell. They’ll share some final thoughts before revealing the #XYPNLIVE 2022 dates and location.

Alan Moore

Alan Moore, MS, CFP is the co-founder of the XY Planning Network and president of Serenity Financial Consulting, a fee-only RIA and location independent financial planning firm. He is passionate about helping financial planners start and grow their own fee-only firms to serve Gen X & Gen Y clients largely ignored by traditional firms.
Alan has been recognized by Investment News as a top “40 Under 40″ in financial planning, and by Wealth Management as one of a “The 10 to Watch in 2015.″ He frequently speaks on topics related to technology, marketing, and business coaching, and has been quoted in publications including The Wall Street Journal, Forbes and The New York Times. 
He currently lives in Bozeman, MT so that he can hit the slopes on powder days.

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Michael Kitces

Michael Kitces is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and XY Bean Counters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View through his website Kitces.com, dedicated to advancing knowledge in financial planning. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

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