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Join us in Austin September 25-27, 2025!
TAKEAWAY 1
Financial Planners will be able to define financial intimacy and its implications for financial planning.
TAKEAWAY 2
Financial Planners will be able to know the four styles of attachment and how they shape financial intimacy.
TAKEAWAY 3
Financial Planners will know when to engage a counselor/therapist in their process to help stuck clients.
Edward O. Coambs is one of the nation's first Certified Financial Therapists. Coambs earned two master's degrees, a M.B.A, and M.A. in addition to the CFP® and CFT-I™ certificates. He is currently a Ph.D. student at Kansas State University. His research interests include; complex trauma, affect regulation, money disorders, family systems therapy, and spirituality in financial decision making. In addition to being a Ph.D. student, Coambs runs Carolinas Couples Counseling, a therapy center dedicated to healing and treatment of couples facing the dynamic intersection of marital distress and financial distress. Clients encompass people who have experienced a wide range of traumas that may include physical, emotional, sexual and relational abuse and/or neglect.
×Tara Unverzagt, CFP®, MBA , IRS RTRP/CTEC RTRP, first explored financial planning as a young girl growing up with a mom who became a financial planner in the 1970s before the career even existed. Today, she runs her own firm, South Bay Financial Partners.
Tara follows her mother in breaking new ground by helping expand the future of financial advice with the Financial Therapy Association. She deals not just with the numbers but also the fear, shame, anxiety behind the numbers that prevent you from being your best.
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According to the Department of Education, over 3M student loan borrowers owe more than 100K in student loan debt, with current trends indicating that this number could exceed 10M by the end of the 2020's. Millions of high-income earners need help in deciding which income-driven repayment plan to pursue and, just as importantly, deciding whether it's worth it to file married filing-separately on their annual tax returns. Since most accountants know nothing about student loans and are almost always perplexed by the request to intentionally increase one's tax liability by filing separately, this session will walk participants step-by-step through the process of how to successfully analyze their client's student loans, revealing all of the nuances of the married-filing separate filing status and demonstrating why most married borrowers should file this way, even though it means their tax liability at time of forgiveness (if not eligible for PSLF) is larger as a result.
TAKEAWAY 1
If a borrower is pursuing forgiveness, the best course of action is to reduce the student loan payment as much as possible, even though this may result in a higher tax liability when the debt is forgiven because student loan debt doesn't compound but investments do.
TAKEAWAY 2
By crunching the numbers in the session, we'll show that married-filing separately most often incurs a higher tax liability but the reduction in student loan payments is almost always more.
TAKEAWAY 3
Participants will learn how to determine how much their client should set aside for the upcoming "tax bomb" and in what account it should be saved for most impact since IRAs are practically disallowed for married-filing separate borrowers.
Ben Martinek, EA, CSLP®, CFP® is a co-founder of Student Loan Tax Experts™, a tax business specializing in the intricacies of student loan repayment plans and the ramifications those have on taxpayers. Along with his partner Erik Klumpp, Ben works with borrowers and financial advisors all across the country, proposing strategies for how to handle one's tax filing so a borrower can manage their debt in the most cost-effective way possible.
Ben has worked in financial services since 2012 and has helped dozens of young professionals make confident decisions with money through education and empowerment.
He lives in Bismarck, ND with his wife and two daughters, where they happily endure the cold winters!
×Erik O Klumpp, CFP®, EA is co-founder of Student Loan Tax Experts™, the nation's first tax firm specializing in the intricacies of student loan repayment plans, their impact on taxpayers, and the tax filings required for student loan borrowers. He and his partner, Ben Martinek, work with borrowers and financial advisors across the country, proposing strategies for how to handle one's tax filing so a borrower can manage their debt in the most all around cost-effective way possible (payment and tax-wise).
Erik owns an RIA, Chessie Advisors LLC and tax firm, Chessie Tax LLC which he started in 2014. He is also one of XYPN's first 30 members.
He resides in Rochester Hills, MI with his wife, two sons, and his Chesapeake Bay Retriever.
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TAKEAWAY 1
How to have a values-based conversation with clients through budgeting
TAKEAWAY 2
Which tools you can use to blend values with budgets for stronger financial plan implementation
TAKEAWAY 3
How to assess a budget or cash flow statement to determine a client's values
Hayley is the Director of Bookkeeping at FA Bean Counters, LLC.
She graduated from Montana State University in 2012 with a degree in accounting and began her career with a small public accounting firm in Bozeman, MT working as office manager after a short time she began doing bookkeeping, payroll, and tax for a wide variety of business's.
When she's not helping out small business with bookkeeping, payroll, and tax needs you can find her outside adventuring in the mountains surrounding Bozeman.
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When it comes to 1099s, many business owners find themselves in a guessing game, wondering what exactly the rules and requirements are. To add confusion to an already complex matter, those rules and requirements are subject to change, and the penalties for mishaps add up quickly. In this session, FABC Senior Accountant Hayley Stewart will cover the ins and outs of 1099s, from determining who gets one to actually preparing the form. Plus, she’ll discuss what you need to know about the additional 1099 form that the IRS has added for 2020. (Didn’t know that was a thing? Then this session is definitely for you.)
TAKEAWAY 1
Who receives 1099s
TAKEAWAY 2
How 1099s are prepared
TAKEAWAY 3
How to streamline your 1099 process
Hayley is the Director of Bookkeeping at FA Bean Counters, LLC.
She graduated from Montana State University in 2012 with a degree in accounting and began her career with a small public accounting firm in Bozeman, MT working as office manager after a short time she began doing bookkeeping, payroll, and tax for a wide variety of business's.
When she's not helping out small business with bookkeeping, payroll, and tax needs you can find her outside adventuring in the mountains surrounding Bozeman.
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Are you utilizing a process for measuring client satisfaction in your practice? In today's increasingly competitive environment, it is more important than ever to measure your performance in the areas which contribute most significantly to the client's overall satisfaction. While most companies take many measures to try and improve customer satisfaction, few try to understand the customer and what they expect from their advisor, as well as what they are trying to accomplish with their money.
In this session, we will discuss how to construct a process for measuring client satisfaction that utilizes both financial and personal well-being as a construct for success.
TAKEAWAY 1
How utilizing a properly designed client satisfaction survey that centers on the client's perception for how they are doing, rather than just the advisors' perception, can get to the real issues that are keeping your client up at night.
TAKEAWAY 2
Understanding for why it is important to incorporate both personal and financial well-being when measuring client satisfaction, and how this design can lead to better outcomes for the client and benefit the advisor through a better relationship.
TAKEAWAY 3
How to incorporate items being measured in the satisfaction survey directly into the client service model to assure you move the needle in overall client well-being.
Louis Wray, founder of Investing You, pioneered a forward-thinking approach for helping financial professionals better align money around client life goals, ultimately creating better outcomes for the person and stronger loyalty toward the advisor. Louis has over 30 years of experience as a financial professional, both as an individual advisor and as an executive for a large investment firm. It was in this capacity that his passions turned more toward the application of money for creating a better life experience for investors, and the community around them.
He graduated from the prestigious Masters in Applied Positive Psychology program at the University of Pennsylvania. Louis’ entire application of this program was centered around the connection between money and happiness, in particular retirement well-being. He has since expanded his interest to include all life stages and the role money plays in creating optimal well-being throughout one’s life.
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Adequate life insurance coverage is a key component of sound financial planning. Yet not only are many consumers not adequately insured, many financial planners who do not actively market insurance to their clients feel underprepared to help their clients obtain coverage.
This session will help you develop a framework for assessing your client’s life insurance plan and get them on the right path. Presented by insurance expert Jamal Mahmood, CFP®, CLU®, RICP®, this session will cover how to spot and quantify insurance needs, and how to discuss them with your client. Other topics covered include the insurance marketplace and how to help your client get a good deal on a policy that’s right for them.
TAKEAWAY 1
How to have a values-based conversation with clients through budgeting
TAKEAWAY 2
Which tools you can use to blend values with budgets for stronger financial plan implementation
TAKEAWAY 3
How to assess a budget or cash flow statement to determine a client's values
Jamal Mahmood, CFP®, CLU®, RICP®, has worked in financial services since 1998. He has deep expertise and experience in the areas of retirement planning, insurance planning and risk management, and personal investment management. He began his career as an equities trader, and from 2002-2010, he worked as an insurance agent and wealth management advisor with Northwestern Mutual Life. He has been a CFP practitioner since 2010.
Jamal is the Director of Insurance Services at Main Street Financial Solutions. He teaches courses on insurance planning, as part of Bryant University’s CFP Certification Program, to other advisors seeking to earn their CFP credential. His interests include history, economics, and the coming impact of changing technology on work and civilization. He lives in Verona, NJ with his wife and two children.
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As the financial services industry prepares for a massive generational transfer of wealth over the next decade, many advisory firms are recognizing philanthropy as an increasingly important aspect of their current and future clients' lives. For many firms, philanthropy is already a major area of opportunity: according to U.S. Trust, less than half of high-net-worth clients are satisfied with the philanthropic discussions they've had with their advisors. In the same study, more than three-fourths of advisors reported they have noticed a positive impact to their bottom line after having philanthropic discussions
Juan Ros, CFP®, AEP®, CSPG, CEPA, Financial Advisor with Forum Financial Management and faculty member with the American Institute for Philanthropic Studies, will provide advisors with a tangible action plan they can use to incorporate philanthropic planning into their advisory practice, attract more next-generation clients to their business, and empower existing clients to make the most of their planned giving efforts.
TAKEAWAY 1
Develop a value proposition and retool your business model and client experience to position your advisory firm to be competitive within the philanthropic planning space
TAKEAWAY 2
Understand key trends in the philanthropic planning space, and identify the specific services, strategies, and specializations necessary to foster a strong philanthropic planning business
TAKEAWAY 3
Learn from real case studies of like-minded firms to see philanthropic planning in action and discover tactics and key learnings to apply to your own practice
Juan Ros, CFP®, AEP®, CSPG, CEPA joined Forum Financial Management, LP in November 2018 as a Financial Advisor. Juan was a Partner and Vice President at Lamia Financial Group, Inc., which joined with Forum in January 2019. Juan has held gift planning and major gift positions at the Ronald Reagan Presidential Foundation, Occidental College and the ALS Association.
He is an active member of ProVisors, the Financial Planning Association, The Exchange Los Angeles, and is a member and past president of the Los Angeles Council of Charitable Gift Planners. Juan also serves on the faculty of the American Institute for Philanthropic Studies. He is a frequent contributor and member of the editorial board for Planned Giving Today.
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Tax returns have a plethora of information - if you know what to look for. As a CFP(R) you've learned concepts around tax planning. This helps you know your client better and find information they might not realize you need. Looking at a stand alone tax return, looking as several historical tax returns, and seeing questions to ask while reviewing a tax return with a client - or prospect - is explored.
TAKEAWAY 1
Get to know your client while displaying technical knowledge.
TAKEAWAY 2
Incorporating tax knowledge into your practice elevates your financial planning services.
TAKEAWAY 3
Deepen client relationships with additional knowledge.
Richard is an experienced fee-only financial planner and servant leader. He guides a team that helps hundreds of families across the United States fulfill their dream of reaching financial freedom. His passion for leadership lead to a term on the FPA National Board where he eventually served as President and to a term on the CFP Board where he served as Chair. Since Richard lives their message of "Planning For Some Serious Freedom" he spends a few days per month enjoying his side gig as a professional pilot flying Cessna Citation business jets.
×Linda Leitz is drawn to financial planning because of the impact it has on people's lives. Numbers are important, but it's the interpersonal aspects of financial planning she finds most compelling. In addition to being a CFP®, Linda is an Enrolled Agent with the IRS and has a PhD in Personal Financial Planning.
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The field of financial planning is evolving to meet the growing needs of today's clients, including an increased awareness of the need for enhanced communication techniques, the impact of relationship dynamics on money habits, and the impact that our held values and beliefs have on how we use our money. This presentation will explore the lines between financial planning, financial therapy, and being a therapeutically-informed financial planner. Practitioners will learn how to self-assess their own competence when working with clients in emotionally charged situations, family conflict, and/or resistance to change, as well as when and how to refer to mental health and financial therapy professionals. Presenters will provide two assessments to aid in this process. The presentation will end with a case illustration, demonstrating how financial planners could begin using these assessments in their practice.
TAKEAWAY 1
Differentiating financial planning, financial therapy, and therapeutically-informed financial planning and how the approaches can be beneficial to clients.
TAKEAWAY 2
How to assess your scope of competence when working with clients in emotionally charged situations, family conflict, and/or resistance to change.
TAKEAWAY 3
When and how to refer to and collaborate with mental health and financial therapy professionals.
Josh Harris joined the Clemson faculty in January 2016. He comes to Clemson from working in Financial Services and Planning with PNC Bank. Currently Josh is a Certified Financial Planner (TM)and an Accredited Financial Counselor in good standing. He is a member of the National and South Carolina chapters of the Financial Planning Association, Financial Therapy Association & Association for Financial Counseling and Planning Education.
In addition to his professional associations, Josh sits on the United Way of Pickens County Financial Capability Committee, sits on the Board of Directors for the SC Financial Planners Association, and on the Board of Directors of the Financial Therapy Association. He is currently a doctoral student at Kansas State University, with research focus areas in Financial Socialization, Financial Therapy, and Professional Ethics.
×Katherine Berg is a graduate student at Kansas State University studying Personal Financial Planning with an emphasis in Financial Therapy. She is especially interested in financial socialization and how childhood experiences shape lifelong money beliefs as well as understanding and utilizing the stages of change to benefit emotional and resistant clients. Katherine is a member of the Financial Therapy Association. She is looking forward to beginning her career as a therapeutically-informed financial planner after graduation.
×Nicolas Stanley currently studies at Kansas State University in the Master’s in Personal Financial Program and as an incoming doctoral student. He counts planning technology, planning practice management and behavioral finance among his research interests. Nicolas also works as a financial planning specialist at Merrill in New York City.
Prior to joining Merrill, he was employed at UBS as a financial planning practitioner for four years. Nicolas later started an online, subscription-based RIA called Protege Wealth Planning, as a member of the XY Planning Network. He currently holds professional designations in many planning areas—these designations include: CERTIFIED FINANCIAL PLANNER™, Chartered Financial Consultant®, Certified Divorce Financial Analyst®, Chartered Life Underwriter®, Enrolled Agent and Certified Investment Management Analyst®.
×Eben Burr is the Managing Director at Toews as well as a lecturer and coach of Applied Behavioral Finance. As part of the Toews Managing Investor Behavior program he trains advisors to integrate relational, cognitive, and emotional elements with personal finance to build better plans and stronger bonds. Eben advocates bringing behavioral psychology, introspection, and empathy into portfolio construction, planning, and communication. He lives in Manhattan with his wife, son, and lots of guitars.
×Megan McCoy, Ph.D., LMFT, CFT-I™ is a Professor of Practice at Kansas State University and the Director of the Personal Financial Planning Master’s Program. Her research has been published in The Journal of Financial Therapy, The Annuals of Business Review, The Journal of Financial Planning, The Journal of Family Economic Issues, The American Journal of Family Therapy, Journal of Systemic Therapies, Journal of Couple and Family Therapy, and the Journal of Sex and Marital Therapy to name a few.
Dr. McCoy serves as Secretary for the board of Financial Therapy. She is the Associate Editor of Profiles and Book Reviews for the Journal of Financial Therapy. She has recently served as the guest editor for the special issue of the Journal of Contemporary Family Therapy that focused on financial therapy.
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Family businesses are the backbone of the American Economy yet only a small percentage of these firms transfer to the next generation. While 40% of owners are set to retire in the next few years, less than half have found a successor. Financial advisors are in a great position to help these businesses make it to the next generation, however, most are not trained to understand the complexity of family dynamics. Financial advisors will learn how to guide family-business owner clients through this time of need with the right kinds of tools that will not only help the business but improve the family at the same time.
TAKEAWAY 1
The family systems approach to solving generational transfer
TAKEAWAY 2
The basic concepts of family systems to use in advising your clients
TAKEAWAY 3
How family systems will improve generational transfer for family-owned businesses
Dr. Travis G. Parry began his professional career as a financial advisor in 2002. After a series of life-changing events, he invested in his education and earned several degrees in behavioral science to better understand human behavior.
He coaches financial advisors to help them be more productive so they can make more time for family and live their life on purpose.
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Snowball AUM growth and one of the best ways to serve your business-owner clients. Help them attract + retain top talent, save for the future, and save on taxes. As clients make more money, taxes will be one of their biggest expenses and they will phase out of tax deductions. An excellent way to save money tax-efficiently is to setup a retirement plan. We have a 71 year-old client putting away $700k+ every year (PRE-TAX) just for themselves, not to mention the investment in their team! Even if a prospect has an advisor, you can still serve them by setting up a retirement plan as this is a specialized skill-set, one that not every advisor takes the time to learn. Don't miss this session to learn the ins/outs of various retirement plans, how this can help you attract new clients, serve existing clients better, and build an AUM growth machine.
TAKEAWAY 1
Learn the ins and outs of various retirement plans from SEP IRA's to Profit Sharing 401k's to Cash-Balance Pensions
TAKEAWAY 2
Attract new business-owner clients and serve existing ones better
TAKEAWAY 3
Build an AUM Growth Machine
Daniel Hannoush, MS, CFP® is the co-founder of One & Done Financial, a growing 8+ person team aiming to be a $1B AUM firm. One & Done's mission is grow wealth to empower purposeful living + giving. Daniel started out as a Chemical Engineer working in food manufacturing before getting his Masters in Wealth Management and starting a firm from scratch. Since 2017, One & Done has added 260+ retirement plans (~ 5/month), serving 300+ clients primarily in the Chick-fil-A community.
Daniel and his wife of 9 years, Ashley, welcomed their 3rd child in Feb. 2020. When not building his business, you can find him on the basketball court, ski slopes, making music, or grilling on his big green egg.
×Sean Plunkett is the Associate Advisor of Retirement Plan Solutions at One & Done Financial. Before changing careers in 2019, he worked for almost a decade within the interconnected world of Chick-fil-A.
Sean is currently completing the CFP education requirement at the University of Georgia and plans to sit for the exam in March 2021.
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Have you ever had a client who never seemed to follow your advice? Have you exhausted all your options - showed them the data, the charts, the graphs? You've warned them. You've tried persuading them. You used interactive visuals. Nothing seemed to work and now you think you might have to fire them.
If you've experienced this, you know it can be frustrating. In this session, you'll learn why your clients act like this - paying you and don't follow your advice. Using tools from financial psychology, neuroscience, motivational interviewing, and behavioral finance, we will talk about the stages of change clients go through, how their brains respond to stress (and how just being in your office is stressful), and how to help them find their own motivation to change. You don't have to fire them, you just need a new set of tools to help them change their behavior.
TAKEAWAY 1
Understand how your clients' brains are predisposed to not respond to facts, information, and data
TAKEAWAY 2
Learn how to recognize whether your clients are ready to change and how to work with their resistance
TAKEAWAY 3
Learn how to help your clients succeed by helping them uncover their own motivation to make positive changes through active listening
Derek Hagen, CFP®, FBS®, CFA is a financial therapist and financial behavior expert and founder of Money Health Solutions. Derek supports financial health by helping clients who feel stuck by helping them understand their financial beliefs and behaviors. He writes and speaks about the psychology of money using simple drawings and personal stories. His blog, Money Health, helps readers improve their relationship with money. Derek's passion is to simplify money matters and ease financial worry.
Derek earned a Graduate Certificate in financial psychology and behavioral finance from Creighton University and a Bachelor of Arts in economics from Minnesota State University Moorhead. He holds the CERTIFIED FINANCIAL PLANNER™, Certified Financial Behavior Specialist®️, and Chartered Financial Analyst designations.
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XY Planning Network is the leading financial planning platform for fee-for-service financial advisors who want to serve Gen X and Gen Y clients, providing comprehensive financial planning services for a monthly subscription fee and without product sales or asset minimums. The Network offers a virtual community for new and established financial advisors who want to serve a younger clientele, and provides its members compliance support services, marketing support, business tools and templates, and a wide range of technology solutions.
