Coaches' Corner

Expert coaches? Check. Expert advice? Double-check.


re:imagine your firm with the help of an experienced coach

You've got questions, we've got experts. Get the answers you need from the coaches you love. The long-time favorite, Coaches' Corner will be back in 2022—providing real solutions to address the pain points keeping you awake at night. 

Get advice on your fee structure, talk compliance concerns one-on-one, boost your bookkeeping, and much more! Sign up for coaching session and walk away with actionable takeaways to improve your firm.




How to secure a coaching spot

Confirmed attendees will receive an invitation via email in September based on when they purchased a conference pass. 

  • Zone 1: First chance to book coaching for those who purchased a pass on or before 11/14/21. 
  • Zone 2: Second opportunity to book coaching for those who purchased a pass between 11/15/21–2/28/22. 
  • Zone 3: Third opportunity to book coaching for those who purchased a pass between 3/1/22–6/30/22. 
  • Zone 4: Final opportunity to book coaching for those who purchased a pass on or after 7/1/22.

Confirmed attendees may register for one session of their choice, subject to availability. Coaching sessions are available on a first-come, first-served basis. 

Coaching sessions book quickly. For your chance to secure a spot in Coaches' Corner, get your #XYPNLIVE 2022 pass early!


Bookkeeping Solutions


Solving your QuickBooks Online Issues

With Rhonda Moore

As an Account Manager for XY Bean Counters, Rhonda Moore specializes in onboarding and training, including all things QuickBooks Online. Rhonda loves QuickBooks Online, but she understands how setting up your books as an advisor can be a daunting task. In this session, Rhonda can review your chart of accounts and your book set up, determine if your books comply with your state’s regulatory requirements, or help you with specific issues you are experiencing.

Rhonda Moore

Rhonda Moore has been on the XYPN team since the beginning, first as a bookkeeping contractor and then as a team member for XY Bean Counters. Rhonda’s primary roles are to onboard new monthly bookkeeping clients and to set up and train XYPN members who choose to do their own bookkeeping. Rhonda has an Associate's Degree in Accounting and is a QuickBooks ProAdvisor. She believes that a good set of books holds the history of your company, reduces your stress during those state audits, and, of course, makes tax time less difficult. Rhonda especially enjoys working with Financial Advisors and will work with you to solve those pesky QBO issues you may be experiencing.


Accounting 101 for Advisors

With Becca Huyard, CPA

Do you want to get a better grasp on the concepts behind your bookkeeping and accounting? Or are you ready to get registered and submit your balance sheet to the state? Do you know if your state requires cash or accrual accounting, and what that means? Join XY Bean Counters Senior Accountant, Becca Huyard to understand the accounting equation, debits & credits, and the basics of understanding what goes into your financial statements.

Becca Huyard, CPA

Becca Huyard, CPA, is a Senior Accountant at XY Bean Counters. Her favorite part about being on the Bean Team is building relationships with the advisors she serves and her XYBC teammates. All about the details, Becca loves working with advisors to make sure their financials are clean and accurate. When not flexing her CPA skills, you can find her skiing, fly fishing, and hanging out with her cats, Bear and Bird.


Better Your Bookkeeping: Add Efficiency and Save Time

With Cheryl Lewis

Are you looking to streamline your bookkeeping techniques or need help navigating QuickBooks? Cheryl Lewis, XY Bean Counters Operations Specialist will show you easy ways to keep your books compliant, record income and expenses, and generate reports. Cheryl loves finding quick and easy ways to solve problems and she can’t wait to sit down with you and show you how it’s done.

Cheryl Lewis


Business Solutions


We Have to Talk: Mastering Difficult Conversations with Clients, Prospects, and Your Team

with Arlene Moss

Better communication is the answer to almost all of your challenges with the people in your life. Planning ahead for hard conversations is key to helping those conversations go more smoothly. Spend one-on-one time with XYPN Business Coach Arlene Moss creating your talking points and getting tips for how to best approach the conversations that are tripping you up. We can practice saying no to clients who are not a good fit. You can craft a conversation with an employee who needs to improve their performance. Let’s work on how you explain fee increases to your clients. Whichever conversation you need help with, Arlene is ready to help you find your words.

Arlene Moss

Arlene Moss has been coaching and nudging fee-only planners since 2004. Arlene helps financial advisors get over being overwhelmed and take on their frustrations, so their businesses soar. Arlene works to ensure financial planners are able to help their clients prosper while creating a sustainable business model. Specializing in fee-for-service planners in the independent RIA space allows her to focus her development and coaching on specific issues. Through XYPN group training, public speaking, and XYPN Academy content, planners get the support they need to grow their businesses and overcome the challenges that come their way.


Selecting the Ideal Fee Structure for Your Niche

With Kathleen Boyd, CFP®

AUM? Flat fee? Hourly fee? As the number of fee options grows for advisors, so do the opportunities to structure your firm’s fee model profitably and affordably. In this one-on-one coaching session, XYPN Financial Planning & Process Coach Kathleen Boyd, CFP®, will help you explore the pros and cons of some of the most common fee structures adopted by XYPN members, so you walk away better equipped to select the optimal one based on the clients you want to serve.

Kathleen Boyd, CFP®

Kathleen Boyd, CFP®, is XYPN’s resident Financial Planning & Process Coach. She holds the CERTIFIED FINANCIAL PLANNER™ designation and possesses over 10 years of experience working for a variety of financial services firms. Kathleen is an Investment News’ “40 Under 40’ recipient,” and FA Magazine named her a "Top 10 Advisor to Watch." Outside of XYPN, Kathleen has written financial planning pieces for the Journal of Financial Planning and Michael Kitces’ Nerds Eye View blog and currently works as an adjunct professor teaching CFP® coursework at Oklahoma State University.


Choosing Keywords for SEO

With Carolyn Dalle-Molle

If you want more prospects to “stumble across you” online, SEO is a digital marketing strategy for you. The first step of strong SEO (search engine optimization) is choosing the keywords you want to compete for. In this Coaches’ Corner, XYPN Marketing Coach Carolyn Dalle-Molle will help you think through the types of keywords you might go after and how you can evolve the strategy over time.

Carolyn Dalle-Molle

Carolyn Dalle-Molle is a professional marketer with a decade of front-line experience helping entrepreneurs reach their growth goals. Her approach to marketing is both creative and analytical, helping people achieve a creative flow that's unique and exciting while using tracking and metrics to learn what actually works for their business. Based in Boston, she's honored to work with XY Planning Network from coast to coast. Outside of work, she enjoys volunteering with the elderly, making videos, and traveling with her friends and family.



TerriaHeng PatrickNoel

Get Professional Support in Managing Your Compliance Program

With Terria Heng or Patrick Noel

Do you lack confidence in the management of your compliance program or feel like you cannot keep up with the recurring tasks required to maintain compliance? XY Compliance Solutions Consultants Terria Heng and Patrick Noel are here to support registered investment advisors (large and small) by simplifying their compliance program, ensuring adequate policies and procedures are in place, and even helping to navigate state and SEC audits when they come up. In this session, you’ll discuss your compliance needs and challenges, learn how to save time, and build more confidence in managing your compliance program.

Terria Heng

Terria Heng is a Compliance Consultant on Team XY Planning Network, and she has spent her career in financial regulatory compliance. She started as a compliance consultant at a boutique compliance firm in Beverly Hills, CA, assisting breakaway brokers in transitioning from wirehouses to the independent RIA space. Terria was also a financial examiner at the Texas State Securities Board for six years. At XYPN, Terria assists firms with registrations, responding to regulatory inquiries and examinations, and provides ongoing compliance coaching to keep firms abreast of regulatory changes.


Patrick Noel

Patrick Noel is a Compliance Consultant on Team XY Planning Network, and he had eight years of regulatory experience with the Texas State Securities Board prior to joining the team. Today Patrick spends his time helping advisors work through compliance issues, respond to regulatory requests, and streamline their compliance program. In his personal time, Patrick likes to garden, do projects around the house, and relax with his wife and his three beautiful children.


Investment Solutions


Integrating a TAMP Into Your RIA

With Jeff Snodgrass

Are you preparing to integrate investment management services into your financial planning practice? Or have you hired a TAMP and now struggle to get your first account live on the platform? Jeff Snodgrass, Managing Director of XY Investment Solutions can help you get ready for your rollout or get it moving forward.

Jeff Snodgrass

Jeff Snodgrass is the Managing Director of XY Investment Solutions (XYIS), which provides turn-key investment management solutions for time-savvy advisors ready to streamline their investment process. Jeff's favorite part about his job is connecting with the advisors XYIS serves and hearing stories of the success and achievements of their clients. When he's not optimizing the XYIS client experience or sharing his vast wealth of Orion knowledge, Jeff enjoys playing the piano and stays busy being the "best dad ever" to his four young kids.


Tax Preparation & Planning


What Expenses Can I Take On Schedule C?

With Rhonda Collins, CPA, MBA, EA

Are you a new sole proprietor? Do you know what expenses you can write off? Rhonda Collins, XY Tax Solutions Director of Tax, will help you determine what expenses are tax deductible and provide tips on how to comply with the IRS regarding recordkeeping requirements.

Rhonda Collins, CPA, MBA, EA

Rhonda Collins, CPA, MBA, EA, is a Director of Tax at XY Tax Solutions. She joined the team with a diverse professional background of over 25 years in the industry and has a bachelor’s degree in accounting and a master’s degree in business administration from Franklin University in Ohio. She has her EA designation, is pursuing her CFP® designation, is a licensed CPA in four states, and is an NTPI Fellow, which means she is highly qualified to interpret tax law and help others apply it. Her favorite part of tax law is individual and business law, including non-profit. In her free time, she enjoys outdoor activities, traveling, and volunteering with VITA—Volunteer IRS Tax Assistance.


The S Corp Election: Does It Make Sense for You and Your Business?

With Nicole McCown, CPA

Electing to be taxed as an S Corp means that your business will be taxed as a corporation by the IRS. If you have considered the S Corp election for your business and would like to learn more about the tax benefits, costs, and importance of timing, this coaching session is for you. Join XY Tax Solutions Director of Tax, Nicole McCown to determine if your business is a good candidate for the S Corp election. If not now, when might the election make sense for you?

Nicole McCown, CPA

Nicole McCown, CPA, is a Director of Tax on Team XY Tax Solutions and specializes in business and individual income tax reporting and planning. Nicole received her Bachelor’s Degree in Business and Master’s of Professional Accountancy from Montana State University. One of her goals as a CPA is to help individuals and business owners better understand their taxes and accounting so they can plan effectively and make informed financial decisions. Nicole currently lives in Bozeman, Montana, and in her free time enjoys traveling to new places, cross-country skiing, hiking, and fly fishing.


Pay Yourself First!

With Pam Hocevar EA, MBA, FPQP

Wondering how to pay yourself as an entrepreneur? You’re in luck! Geared toward self-employed entrepreneurs, this coaching session will cover strategies to put money in your pocket first. XY Tax Solutions Director of Tax Pam Hocevar will dive into a variety of topics, including Health Savings Accounts, self-employment Retirement Plans, record-keeping, and more! 

Pam Hocevar EA, MBA, FPQP

Pam Hocevar, EA, MBA, FPQP, is a Director of Tax on Team XY Tax Solutions. Pam successfully ran her own tax business for nine years and has also worked in education and training for small and large organizations. Pam graduated from Michigan State University with a bachelor’s degree in Psychology and an MBA from the University of Sarasota. She is an Enrolled Agent with the IRS, a Registered Paraplanner, and a graduate of the College of Financial Planning. Pam specializes in developing tax plans that fit the client’s individual goals and preparing individual and small business returns.


You could just take our word for it.

Or you could take theirs.

"The most I got out of #XYPNLIVE was my coaching with compliance. That was worth it for the whole stinking thing."

Andre LaPlante

Andre Laplante

Co-Founder, Capital Design Private Wealth

"Great input from Carolyn during my coaching session. Things I can do to further hone in on my niche."

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Christin Centeno, CFP®

Founder, Simplicity Wealth Management

"My 30 minutes with Marketing was the most valuable experience at the conference!"

Paul Sydlansky 300x300

Paul Sydlansky

Founder, Lake Road Advisors

Take a break from working IN your business
to work ON your business.