Looking to attend XYPN LIVE 2024?

Join us in Minneapolis October 15-17, 2024!

Coaches' Corner

Get the help of an experienced coach


You've got questions, we've got experts. Get the answers you need from the coaches you love. The long-time favorite, Coaches' Corner is back—providing real solutions to address the pain points keeping you awake at night. 

Talk compliance concerns one-on-one, boost your bookkeeping, and much more! Sign up for a coaching session and walk away with actionable takeaways to improve your firm.

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How to secure a coaching spot

Confirmed attendees will receive an invitation via email in August based on when they purchased a conference pass. 

  • Zone 1: First chance to book coaching for those who purchased a pass on or before 10/16/22. 
  • Zone 2: Second opportunity to book coaching for those who purchased a pass between 10/17/22–12/31/22. 
  • Zone 3: Third opportunity to book coaching for those who purchased a pass between 1/1/23–4/30/23. 
  • Zone 4: Fourth opportunist to book coaching for those who purchased a pass between 5/1/23-6/30/23.
  • Zone 5: Final opportunity to book coaching for those who purchased a pass on or after 7/1/23.

Confirmed attendees may register for one session of their choice, subject to availability. Coaching sessions are available on a first-come, first-served basis. 

Coaching sessions book quickly. For your chance to secure a spot in Coaches' Corner, get your XYPN LIVE 2023 pass early!

Business Solutions

Arlene Moss
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We Have to Talk: Mastering Difficult Conversations with Clients, Prospects, and Your Team

Arlene Moss

Better communication is the answer to almost all of your challenges with the people in your life. Planning ahead for hard conversations is key to helping those conversations go more smoothly. Spend one-on-one time with XYPN Business Coach Arlene Moss creating your talking points and getting tips for how to best approach the conversations that are tripping you up. We can practice saying no to clients who are not a good fit. You can craft a conversation with an employee who needs to improve their performance. Let’s work on how you explain fee increases to your clients. Whichever conversation you need help with, Arlene is ready to help you find your words.

Arlene Moss

Arlene Moss has been coaching and nudging fee-only planners since 2004. In her role as Executive Business Coach, at XY Planning Network, Arlene helps financial advisors get over being overwhelmed and take on their frustrations so their businesses soar. Arlene works to ensure financial planners are able to help their clients prosper while creating a sustainable business model. Specializing in fee-for-service planners in the independent RIA space allows her to focus her development and coaching on specific issues. Through XYPN premium coaching and consulting, group training, and XYPN Academy, Arlene provides planners with the support they need to grow their businesses and overcome the challenges that come their way.

Arlene enjoys speaking to advisors across the country at national conferences as well as industry podcasts.

Prior to joining XY Planning Network, Arlene worked with planners through the Alliance of Comprehensive Planners (ACP) and Kimberlite Coaching, her private coaching firm. Arlene is based in Colorado Springs, Colorado.

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Compliance Solutions

XYPN Terria Heng Headshot PatrickNoel-1 XYPN Shelby Brown Headshot
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Best Practices and How to Get Support with Managing Your Compliance Program

Terria Heng, Patrick Noel, and Shelby Brown

Do you lack confidence in the management of your compliance program or feel like you could use support with refining and managing your compliance obligations? XY Compliance Solutions’ Consultants are here to support registered investment advisors (large and small) by simplifying their compliance program, ensuring adequate policies and procedures are in place, and helping to navigate state and SEC audits when they come up. In this session, you’ll discuss your compliance needs and challenges, learn how to save time, determine how to get support when needed, and build more confidence in managing your compliance program.

Terria Heng

Terria Heng is a Compliance Consultant on Team XY Planning Network, and she has spent her career in financial regulatory compliance. She started as a compliance consultant at a boutique compliance firm in Beverly Hills, CA, assisting breakaway brokers in transitioning from wirehouses to the independent RIA space. Terria was also a financial examiner at the Texas State Securities Board for six years. At XYPN, Terria assists firms with registrations, responding to regulatory inquiries and examinations, and provides ongoing compliance coaching to keep firms abreast of regulatory changes.

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Patrick Noel

Patrick Noel is a Compliance Consultant on Team XY Planning Network, and he had eight years of regulatory experience with the Texas State Securities Board prior to joining the team. Today Patrick spends his time helping advisors work through compliance issues, respond to regulatory requests, and streamline their compliance program. In his personal time, Patrick likes to garden, do projects around the house, and relax with his wife and his three beautiful children.

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Shelby Brown

Shelby Brown joined XY Planning Network as a Compliance Consultant in May 2019. Prior to joining XYPN, Shelby gained extensive experience filing initial registration applications for state and SEC registered investment advisors of all sizes and designing and developing compliance programs for immediate implementation. Shelby’s Investment Advisor Certified Compliance Professional® (IACCP®) designation, earned in 2016 through National Regulatory Services (NRS), certifies that she is equipped with the knowledge and tools necessary to implement and manage a successful compliance program at any investment advisory firm.

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Bookkeeping Solutions

DanielleSimard
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Bookkeeping 101

Danielle Simard

Do you want to get a better grasp on the concepts behind your bookkeeping and accounting? Or are you ready to get registered and submit your balance sheet to the state? Do you know if your state requires cash or accrual accounting, and what that means? Join XY Bean Counters Senior Operations Specialist Danielle Simard to understand the accounting equation, debits & credits, and the basics of understanding what goes into your financial statements.

Danielle Simard

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Rhonda Moore
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Bookkeeping for Compliance

Rhonda Moore

Bookkeeping is a necessary part of your regulatory compliance that requires double-entry accounting.  XY Bean Counters utilizes Quickbooks Online to provide the services you need to generate good financial reports that meet the state or SEC requirements. Join Rhonda Moore, XY Bean Counter's Onboarding Manager, and she'll help you solve QBO issues and answer all of your questions about your bookkeeping responsibilities. 

Rhonda Moore

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Marketing

Sam McCue
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Practical SEO: How to make sure your niche finds you, naturally

Sam McCue

Having trouble finding more financial planning clients in your niche? Your website's SEO could be to blame. XYPN Director of Sales & Marketing Operations Sam McCue has more than 10 years of optimizing websites for Google search, and is ready to take a look under the hood and give you practical ways to enhance your search presence. Sign up today for marketing help that moves the needle.

Sam McCue

Sam McCue is XYPN's Director of Sales & Marketing Operations. He specializes in all things SEO, marketing strategy, and automation. He loves putting all of these things to work for fee-only financial planners so they can grow their businesses and live purposefully. 
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